Showing posts with label Information. Show all posts
Showing posts with label Information. Show all posts

Thursday, June 25, 2015

The Art of Social Media: LinkedIn edition

The Art of Social Media: LinkedIn edition

LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. However, for people seeking a professionally oriented and serious environment, it has become a power platform.
I’ve been trying many techniques for more than a year, and I’d like to share some of my best LinkedIn tips for the art of tapping the social-media power of LinkedIn.

More about The Art of Social Media: Power Tips for Power Users here: http://artof.social
Read the full article on LinkedIn here: http://linkd.in/1zj5Dvc
Pin it for later: http://www.pinterest.com/pin/197736239865016267/
Published in: Social Media

Rev Up Your Lead Engine With Predictive Scoring

Rev Up Your Lead Engine With Predictive Scoring

Check out this LaunchPoint presentation featuring data from Lattice, MuleSoft, and FireEye, to discover how to rev up your marketing engine with the power of predictive lead scoring!
Published in: Technology

How to Advertise on Instagram Like a Pro [Case Study Report]

How to Advertise on Instagram Like a Pro [Case Study Report]

With Instagram advertising set to rollout to the public during Q3 2015, now is the time to get ready for this massive new opportunity for social media marketers and digital advertisers. Here is early data on how 5 companies have seen great success accessing Instagram's engaged community with tests that have been running across many industries in the Canadian market. Overall, each of these companies has succeeded by fitting in to Instagram's aesthetic and blending into the feeds of authentic user generated content
Published in: Marketing

 Transcript

  • 1. How to Advertise on Instagram like a pro. Case Study Report
  • 2. Instagram ads are rolling out publicly in Q3 2015.
  • 3. Are you ready to leverage this important new channel?
  • 4. In early tests, IG ads are producing powerful results across many industries. Travel, Financial Services, CPG and Retail All data sourced from Canadian market tests from blog.business.instagram.com
  • 5. WAIT! Want to read this as a high-quality PDF? DOWNLOAD
  • 6. Sharing their new brand commitment as the first national burger restaurant without any hormones or steroids, A&W targeted a young audience with real photos in the classic IG “top-down food shot” style. 39%lift in ad recall 4%lift in message association
  • 7. Bold, vividly colored photo ads showcased L’Oréal Paris cosmetics in a real snowy, outdoor setting, aiming to increase brand awareness. 7% recommendations lift 2XNielsen’s average ad recall (14% lift)
  • 8. Aiming to change perception and generate awareness of their credit card program with 18-22 year olds, Scotiabank’s ads played off collections of items from movies with the popular hashtag #ThingsOrganizedNeatly. 20%lift in ad recall 6%lift in brand awareness
  • 9. Canadian Tire pushed its #ShovelitForward campaign to increase recommendations. Video ads focused on authentic kindness pushed strong results. 45%lift in ad recall 18%lift in campaign awareness
  • 10. To generate awareness of new destinations including Panama and Rio de Janeiro. Air Canada featured photos by Instagram influencers sent by the airline to each destination . 29%lift in ad recall 4%lift in message association
  • 11. These successful campaigns have one thing in common…
  • 12. Top brands all use authentic, real-world photos to connect and feel natural on IG.
  • 13. Instagram is all about taking and sharing photos of authentic moments.
  • 14. To perform best, use “Instagram-style” UGC in your ads’ creative.
  • 15. FREE SIGNUP SOCIAL MARKETING BOOTCAMP Six emails over 14 days from social media experts. Don’t miss out on leapfrogging your peers.
  • 16. All background photos sourced from Twenty20. Follow us for more useful SlideShares
  • 17. Share this SlideShare with your team. DOWNLOAD & SHARE They’ll thank you later.

10 Start Up Secrets You Don’t Have to Learn the Hard Way From Guy Kawasaki

10 Start Up Secrets You Don’t Have to Learn the Hard Way From Guy Kawasaki

The Art of the Start 2.0 is the quintessential guide for anyone starting anything written by Guy Kawasaki. I had a recent one-on-one interview with Guy to talk about The Art of the Start for My Book Club and got some great takeaways that you can use to help with your business or entrepreneurial success.

Read the full transcript here:
http://pegfitzpatrick.com/10-start-up-secrets-you-dont-have-to-learn-the-hard-way/

Watch the interview: https://www.youtube.com/watch?v=fSSAfSs_b-M

Part of #MyBookClub. Get your own copy of The Art of the Start 2.0 here: http://amzn.to/1BGSLn1

Follow My Book Club here: https://www.facebook.com/MyBookClubPegFitzpatrick

Ed Tech in Asia: Key Trends and Opportunities

Ed Tech in Asia: Key Trends and Opportunities

What are the key dynamics, trends, and opportunities for education technology in Asia? From consumer, to mobile, to language learning, Asia is one of the most exciting places in the world to be an education investor, entrepreneur, or stakeholder. Here are slides from my recent keynote at New Zealand's Edtech for Export conference.
Published in: EducationTechnology

Traits of a High Performing Office Culture

Traits of a High Performing Office Culture

Irvin Goldman breaks down key office culture traits for a management and leadership team to foster happy & healthy employees. Thanks for viewing!
Published in: Leadership & Management

EHS Manager's Guide: 7 Tactics for a People-first Workplace

EHS Manager's Guide: 7 Tactics for a People-first Workplace

If you have a role in risk management, you’re probably motivated by people first and compliance second. Whether an environment, health, and safety (EHS) manager, facility manager, or HR professional, you need to be proactive about EHS issues to keep employees safe and healthy while also managing business operations to maintain a light environmental footprint.

By following these seven actionable tactics, you’ll increase EHS program development and deployment success, foster a safe and healthy work environment, minimize impact on the environment, and facilitate the growth and sustainability of your business.

Creative Collaboration: Tools for Teams

Creative Collaboration: Tools for Teams

From NDC Oslo 2015 - Workshop with Denise Jacobs, Doc Norton, and Carl Smith

Even high functioning teams occasionally have a hard time making decisions or coming up with creative ideas. There are times when the conversation seems to drag on long after a decision is reached. There are times when we have too many people involved in the discussion or the wrong people involved. There are times when we're not sure whose the actual decision maker. And there are those times when we just seem to be out of synch with each other. This creative collaboration workshop provides tools that help resolve all of these issues. Come have some laughs with Denise, Doc, and Carl, play with new friends, and learn one or two new techniques you can try at home.

Wednesday, June 24, 2015

Train Managers To Be High Impact Leaders

Train Managers To Be High Impact Leaders

Your Challenge:

There is concern about current and future leaders of the company having the awareness and capabilities required to deliver both business and people imperatives.

The lack of leadership skills in non-executive levels are leading to lower employee engagement, employee dissatisfaction, and lack of promotable management.

Leadership training has not delivered desirable results. Training has not been linked to talent and business strategy with robust measurement post-training to validate that leader behavior has changed as a result of the training.

Our Advice - Critical Insight:

The lack of leadership skills in non-executive levels is leading to lower employee engagement and a weak leadership bench strength.

While leadership training is the number one priority, budgets are tight.

High-impact leadership training will drive measurable organizational success.

Many individuals have a natural leadership, but need training in leadership styles, influence, conflict, motivation, and decision making. A good leader is able to adapt to the needs of the team to lead in a way that will garner the greatest efficiency, effectiveness, and business results.

Our Advice - Impact and Result:

Leadership training will enable managers to realize greater work group efficiency and effectiveness, as well as easily translate into improved business outcomes.

In-house training will help keep costs manageable.
Training will decrease the leadership skills gap and increase promotable resources.
Published in: Leadership & Management

Predictive Data Analytics to Help Your Customers

Predictive Data Analytics to Help Your Customers

The @ExperianDataLab hosts a #DataTalk on Thursdays at 5 p.m. ET on Twitter. Join us.

This week, we talked about data preparation, model evaluation, testing effectiveness of predictive analytics, challenges, and trends in predictive analytics.

We learned from Michael Beygelman, Co-founder and CEO of Joberate and Berry Diepeveen, Partner and Enterprise Intelligence Leader at EY in South Africa, and Chuck Robida, Chief Scientist for Experian Decision Analytics.

Learn about past and upcoming chats at:
http://experian.com/datatalk
Published in: Data & Analytics

Transcript

  • 1. #DataTalkPredictive Data Analytics to Help Your Customers
  • 2. Join our #DataTalk on Thursdays at 5 p.m. ET This week, we tweeted with Michael Beygelman, Co-founder and CEO of Joberate, Berry Diepeveen, Partner and Enterprise Intelligence Leader at EY, and Chuck Robida, Chief Scientist for Experian Decision Analytics. Check out all tweets from this Twitter chat: ex.pn/predictive
  • 3. What is predictive analytics?
  • 4. Michael Beygelman CEO, Joberate @beygelman @joberate ex.pn/datatalk #DataTalk Predictive analytics is extracting information from data sets to determine patterns, predict outcomes and trends.
  • 5. Chuck Robida Chief Scientist, Experian @ExperianDA ex.pn/datatalk #DataTalk Predictive analytics is the ability to use data to predict future behavior based on past behavior.
  • 6. Berry Diepeveen Partner, EY @Berry_Diepeveen ex.pn/datatalk #DataTalk I think it is as old as business. Nobody can perfectly predict the future, but you want to be more accurate about what is likely to happen.
  • 7. Chuck Robida Chief Scientist, Experian @ExperianDA ex.pn/datatalk #DataTalk It’s the ability to analyze data in a way that can scale, be reproduced, and provide unbiased results.
  • 8. Michael Beygelman CEO, Joberate @beygelman @joberate ex.pn/datatalk #DataTalk Clever marketers are redefining predictive analytics into whatever suits them today, so we need to beware.
  • 9. Chuck Robida Chief Scientist, Experian @ExperianDA ex.pn/datatalk #DataTalk Some techniques get more attention than others like machine learning, but all are used to solve business problems.
  • 10. Berry Diepeveen Partner, EY @Berry_Diepeveen ex.pn/datatalk #DataTalk It is about being able to intervene. What is the point of finding out we lost a customer after he left? We need to prevent losing one before it happens.
  • 11. Michael Beygelman CEO, Joberate @beygelman @joberate ex.pn/datatalk #DataTalk I’ve always said that predictive analytics needs to be actionable like a brake system in a car. When you press, it does something.
  • 12. Chuck Robida Chief Scientist, Experian @ExperianDA ex.pn/datatalk #DataTalk Predictive analytics isn’t a crystal ball, but the value comes in identifying the propensity of certain behaviors.

The Road to Financial Wellness

The Road to Financial Wellness

Join our #CreditChat every Wednesday at 3 p.m. ET on Twitter and YouTube. This week, we discussed the road to financial wellness. Our #CreditChat panel included Jason Vitug – Founder of Phroogal.com, and Dr. Barbara O’Neill- CFP®, Distinguished Professor, and Specialist in Financial Resource Management, Rutgers Cooperative Extension, Carey Ransom- CMO of Payoff.We were also joined by several influencers in the personal finance community on Twitter. This deck features tips from: @FSAstore, @AFCPE, @OperationHOPE, @dougboneparth, @LeslieHTayneEsq, @SFCUNews, @emergebenefit, @PhiladelphiaF.E.C., @Rod_Griffin, @URMoneyMentor, @UncommonJules, @PiggieBanker, Phroogal, @MoneyCrashers, @Kasasa, @Payoff, @DaHartattack, @firstqfinance, @_MoneySavingPro, @DearDebtBlog, and @Moneytalk1
Published in: Economy & FinanceLifestyle

Transcript

  • 1. The Road to Financial Wellness Wednesdays | 3 p.m. ET #CreditChat
  • 2. Join our #CreditChat every Wednesday at 3 p.m. ET. This week, we talked to the community about the Road to Financial Wellness. ex.pn/wellness
  • 3. How do you define financial wellness? Wednesdays | 3 p.m. ET #CreditChat
  • 4. Financial Wellness is being in control of your finances, and having the freedom to live without fear or doubts about financial control. “ Wednesdays | 3 p.m. ET #CreditChat ” FSAstore.com @FSAstore
  • 5. Financial wellness is having the ability to take care of today’s needs and save for tomorrow’s wants. “ Wednesdays | 3 p.m. ET AFCPE @AFCPE #CreditChat ”
  • 6. Financial wellness is being financially literate and living a long-term sustainable lifestyle. “ Wednesdays | 3 p.m. ET Operation HOPE @OperationHOPE #CreditChat ”
  • 7. Financial wellness is being financially literate, empowered and in control. It means you are proactive with your financial life. “ Wednesdays | 3 p.m. ET #CreditChat ” Douglas A. Boneparth @dougboneparth
  • 8. What are bumps people may encounter on the road to financial wellness? Wednesdays | 3 p.m. ET #CreditChat
  • 9. Picking up bad financial habits. Abusing credit, making buying instead of saving a priority and not understanding needs vs. wants. “ Wednesdays | 3 p.m. ET #CreditChat ” Leslie H. Tayne, Esq @LeslieHTayneEsq
  • 10. Debt, poor credit and unexpected events can slow you down, but everyone can achieve financial wellness. “ Wednesdays | 3 p.m. ET #CreditChat ” Southeast Financial @SFCUNews

2015 mobile on demand economy survey (abridged)_20150617

2015 mobile on demand economy survey (abridged)_20150617

The On-Demand Economy is a group of executives dedicated to the advancement of the commerce based solutions that make day to day life simpler and more efficient. We serve as an unbiased platform where stakeholders can interact with industry leaders, collaborate with like-minded businesses, address collective issues, and access research. This group and its participants are helping to shape one of the defining trends of this decade - evolving consumer experiences and expectations in a mobile-first world.

Mobile businesses are rapidly changing industries, cities, and the expectations of consumers. In order to better understand these evolving consumer preferences and behaviors, we sampled US mobile smartphone owners across different operating systems, cities, age groups, and genders in May 2015.

The distribution of survey participants was carefully constructed in collaboration with Survata to capture as close to a census representative sample as possible of mobile consumers in some of the most technologically forward cities in the US.
Published in: TechnologyMobile

Phones Aren’t Flat: Designing for People, Data & Ecosystems

Phones Aren’t Flat: Designing for People, Data & Ecosystems

We like to think phones are flat slabs of glass our users touch, but it's not entirely true. Everything we design and build exists as a part of an ecosystem, the physical and digital environment in which the user perceives and uses it. Though we should always have been designing like this, multi-screening, smart homes and wearable devices give us an excuse to think specifically about the real ways people work. We'll discuss how to use technology to build products and services—not just apps and websites—for your business and users.

We will apply this with a brief exercise, so bring along a current or recently-completed project, or a favorite (or least favorite) tool you use day to day to work on.
Published in: DesignMobileTechnology

Writing for Mobile: Don't Shrink It, Rethink It

Writing for Mobile: Don't Shrink It, Rethink It

Writing for Mobile: Don't Shrink It, Rethink It, by Marta Rauch and Jenny Stout, presented at STC 2015. Exercises include prototyping content for mobile apps. Guidelines provided for usable content for mobile devices and wearable technology, including smartwatch apps for Android Wear and and Apple Watch #STC15 @martarauch
Published in: MarketingMobileTechnology

Transcript

  • 1. Writing for Mobile: Don’t Shrink It, Rethink It! Marta Rauch Jennifer Stout @martarauch #STC15
  • 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Raise your hand if you have worked on a mobile project Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Mobile content overview Prototypes Exercise Resources Find our slides on SlideShare http://www.slideshare.net/MartaRauch Don’t Shrink It, Rethink It! Prototyping is key to mobile content Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Explosive growth for mobile devices 1B smartphones shipped in 2014 Over 1B Android devices, and we check them 100B times per day Apple app store in 2014 had 1.2M apps, 75M downloads http://www.idc.com/getdoc.jsp?containerId=prUS24645514 http://www.theverge.com/2014/6/25/5841924/google-android-users-1-billion-stats http://techcrunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-apps-has-seen-75-billion-downloads-to-date/ Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Why create a mobile prototype? Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Buy-in Requirements Feedback Schedule Quality Profit Helps with Diego Pulido, Paper In Screen Prototyping, UX Mag http://uxmag.com/articles/paper-in-screen-prototyping# Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It

W2O HIMSS 2015 Social Conversation Report

W2O HIMSS 2015 Social Conversation Report

W2O HIMSS 2015 Social Conversation Report
Published in: Data & Analytics

Transcript

  • 1. Social Conversation Report #HIMSS15 •Report Data: April 12 – April 16, 2015 •Report Publication Date: May 6, 2015 By: @W2OGroup HIMSS 2015
  • 2. +109% +55% +11% +58% +120% -11% Between 2012-2014, the HIMSS social conversation rose consistently year over year. While 2015 saw continued growth in social conversations overall, it also saw a steep decline in the number of unique individuals who were a part of that conversation. Further, the rate of YoY conversation growth slowed from 55% between 2013-2015, to 11% between 2014-2015. Could the astronomical rise of social conversation at HIMSS be reaching a plateau? We’ll find out at #HIMSS16! Conversations at HIMSS: YoY growth slowdown Source: Radian6 23,043 48,170 74,444 82,496 #HIMSS15 Volume Analysis
  • 3. 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 1% 6% 11% 16% 21% 26% 31% 36% 41% 46% 51% 56% 61% 66% 71% 76% 81% 86% 91% 96% VolumeofTweets Most Vocal Individuals by Percentile HIMSS Conversation Volume Per Person HIMSS 2015 HIMSS 2014 At HIMSS 2015, 50% of social conversation was driven by 4% of accounts. At HIMSS 2014, 50% of social conversation was driven by 3% of accounts. Most Vocal Least Vocal #HIMSS15 Volume Analysis 50% of the HIMSS social conversation was driven by 4% of the individuals engaging in the conversation. Just the top 1% drove 30% of the conversation. This is slight a change from 2014, which saw 50% of the conversation driven by 3% of the individuals engaging in conversation, and the top 1% of individuals driving 35% of the conversation. A select few individuals drive the conversation Source: Radian6
  • 4. 1 9 90 1% Create Content 9% Share and Repackage 90% Lurk and Learn W2O’s 1-9-90 rule to systematically increase reach -Our findings at HIMSS’15 reflect this trend; a small portion of users create content and have influence. -Takeaway: Targeting of and engagement with these groups is critical for social impact. Opinion Leaders Influencers The Market Individuals who drive ideas that fuel conversation share with current/potential customers. Focus content and relationships here. Individuals who carry the message, and where top influencers sources ideas. Important to surround with paid & earned media. Reflects what customers read, search and discover online every day. Important to listen, educate, share and provide unique experiences. #HIMSS15
  • 5. For physicians, HIMSS remains relevant 0 50 100 150 200 250 300 350 400 TotalUniquePhysicians Physician Conversation Trends First Time Discussing HIMSS Has Previously Discussed HIMSS #HIMSS15 Volume Analysis In spite of the slowdown in social conversations overall, physician participation in the HIMSS conversation continues to steadily rise, both among physicians who have participated in the HIMSS conversations in past years, as well as among newcomers to the conversation. As a point of comparison, in the past year* the #MGMA14 hashtag was used by 22 unique practicing physicians, #ACHE2015 was used by 21 unique practicing physicians, #ACC2015 was used by 52 unique practicing physicians, and #ASCO2014 was used by 441 unique practicing physicians. +86% +139% +55% +64% +36% *During the timeframe of those conferencesSource: MDigitalLife
  • 6. HIMSS 2015 HIMSS 2014 HIMSS 2013 HIMSS 2012 Michael Crone 947 0 0 0 Clinicspectrum 764 0 0 0 Bill Bunting 717 3 0 0 TruClinic 591 1 0 0 Fortinet Health 465 0 0 0 BYOD News 438 0 0 0 HIT Conference Guy 326 0 0 0 Pharmacy Podcast 302 3 0 0 Justin Hipps, MBA 330 35 15 0 SegueHealth 472 190 177 0 Candace Henley 267 0 0 0 UnifiHealth 211 0 0 0 egaudet 202 3 3 51 Regina Holliday 359 161 105 0 Brittney Wilson, BSN 200 2 0 0 NewYoungs 191 0 0 0 Dell Healthcare 249 68 30 90 KatQ Pioneering HIT 181 0 0 0 Nick van Terheyden 485 309 122 10 Shivam Mundra, MPH 176 0 0 0 Nick Adkins 165 0 0 0 Max Stroud 156 0 0 0 Dell Software 152 0 0 0 PRITAM POTNIS 160 12 0 0 #HIMSS15 Trend Analysis Who stepped up to the microphone this year? (Sorted by YOY change) A few highlights Individuals: •Michael Crone: New to the HIMSS scene. Business development at Emids. RTs were a majority of all engagement. •Bill Bunting: Went from near zero to hero this year. Director of Healthcare Solutions at EMC. •HIT Conference Guy: Also a new kid on the HIMSS block. Active content curator. •La Lupus Lady – Well known patient advocate. Minor participation a couple years ago, but active this year. •Regina Holliday: Not new to the space, but Regina more than doubled her participation in the HIMSS social conversation since last year. Data access for all! Vendors: •ClinicSpectrum: Medical billing services provider new to the HIMSS conversation. Took first place for vendor participation growth. •TruClinic: Telehealth platform. Active social participation. •Dell : The computer company stepped up its social presence at the conference, engaging attendees and encouraging them to stop by their booth. •*Intel Health: Account has existed since 2008, yet this was their first time participating in the HIMSS conversation. •*Mayo Innovation: First time tweeting at HIMSS as well. Demonstrative of Mayo Clinic’s increasing digital footprint and growing social reach. For data Inquires, contact rcronin@wcgworld.com *Not shown; not in top 50. HIMSS 2015 HIMSS 2014 HIMSS 2013 HIMSS 2012 Carly Medosch 135 1 0 0 Charles Webster MD 1073 940 0 0 SBMI 678 545 256 3 synsormed 143 11 0 0 Thug Metrics News 132 0 0 0 Bill Kelly 132 0 0 0 Paulo Machado 181 51 94 57 Galen Healthcare 132 2 0 0 John H. Daniels 133 5 0 0 HIMSS 346 219 165 96 Christopher Lotito 124 0 0 0 Gabriela Wilson 127 7 0 0 Gurdev Singh 117 0 0 0 SONIFI Health 124 8 0 0 GetHealthy 113 0 0 0 Lisa Pettigrew 138 28 0 0 Shana Suwankornsakul 112 4 0 0 Vocera 106 0 0 0 Raza Jaffri 106 0 0 0 Douglas Goldstein 119 15 49 2 Amanda 97 0 3 0 The Merck Manual 97 0 0 0 WoltersKluwerHealth 123 27 48 0 Healthcare IT agent 121 26 0 0

Tuesday, June 23, 2015

5 Takeaways from South by Southwest

5 Takeaways from South by Southwest

5 Takeaways from SXSW
Published in: MarketingTechnology

 Transcript

  • 1. Takeaways from 2015 5
  • 2. TheAutomobileischanging society …again The invention of the automobile is one of the greatest technological achievements in human history. Now, the automobile is meshing with another massive disruption, the digital revolution, to once again completely change society. Self-driving cars are coming; at SXSW, Doug Newcomb, President of C3 Group, gave a 5-10 year timeline for fully autonomous vehicles hitting our roads. With the recent announcement of Mercedes’ incredibly cool looking self-driving car, deprofessionalization has hit the driver’s seat, too. Delphi took this to its logical— and very SXSW-style—conclusion by announcing that it would drive its autonomous vehicle all the way to the NY Auto Show. We’ll be there to check it out—albeit behind a sturdy crash barrier. And Uber, a big presence last week, is another example of deprofessionalization in the digital age (traditional taxis are going the way of travel agencies and maybe the way doctors will soon, too), and the return of the barter economy to everyday life. Self-driving cars... self-treating patients...we really are returning to a barter economy. Only this time, we’re betting our very lives. 1
  • 3. Whoare the innovators? 2 Sandy Carter of IBM said, “I think every person needs to be a change agent today.” Right. IBM. They’re the folks who brought you, you know, the computer age? Well, they aren’t slowing down. IBM’s AI wizard Watson may revolutionize computing before the end of this decade. (And, Watson, if you’re reading this, we think you’re great.) They’re proof-positive of the barrenness of our conventional ideas about how innovation happens. Innovation is often romanticized, with the image of a genius working away in a dusty garage. We’ve always been in an age where path-breaking innovation and lone genius must come together with societal support to create the next iteration of the future. We forget that Xerox were forefathers of the graphical user interface and that they worked with DARPA to create the Internet. In the post-Snowden era, the public-private partnership in the tech space needs to be re-forged. Governments want to solve problems (at least we hope they do!) and the solutions often are found through innovation. But they also need the efficiency of private companies to help get these solutions to scale.
  • 4. Ifyou’renot omnichannel, you’re no channel 3 Retailers still need to adjust to the new-age customer journey. Jennifer Hyman, co-founder and CEO of Rent The Runway, said last week that shopping malls and stores need to innovate to be relevant, focusing on service or entertainment. They need to offer an experience that one can’t get online. She suggested that stores should be like massive customer service centers or distribution centers, quickly servicing problems. “Buy online/on mobile, pick up in store” (BOPS) is in its infancy, but whoever perfects this process will have a leg up. The stores of tomorrow will become the catalogs of today.
  • 5. Augmented and Virtual Realityisn’taparlortrick anymore 4 Each year in AR/VR technology development is like 12 years of development anywhere else. It’s technological dog-years. It’s coming. Augmented and virtual reality is no longer just a parlor trick; companies need to start seriously thinking about how they can leverage AR/VR as part of their digital strategy and eventually their product or service delivery. Marriott used Oculus Rift to create an incredible immersive selling experience that took potential guests on a ‘round the world trip. At this point, it’s a great marketing stunt. But that’s where things always begin. What’s next? Well, imagine a world where a consumer can be dropped into a room full of furniture and get the details on a product simply by looking in its direction. Stop imagining it, and start preparing for it.
  • 6. South By SouthWhy? 5 Innovation gets talked about a lot at these things, and SXSW ’15 was no different. But maybe it’s time for SXSW itself to innovate a bit. It seems as though the time of SXSW being a mold-breaking event might be in the rearview mirror. Now it’s a little more like a mold-growing one. Do we need panels on “how to succeed at social media” anymore? Just as the Consumer Electronics Show is no longer for industry people and is now truly a consumer show, SXSW may be best served re-inventing itself back into a place for digital mass- market adopters. Those people are now over at the Mobile World Congress; a movement that mirrors the platform migration of media, content, and retail.

Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success

Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success

Check out this presentation by PR Newswire to discover how to use Marketo to boost demand generation success and drive revenue!
Published in: MarketingTechnology

Marketing Automation Hacks: Eloqua

Marketing Automation Hacks: Eloqua

If you’re already using Eloqua, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.

In this presentation, Eloqua expert Zee Jeremic reveals various hacks for getting better results out of your Eloqua software.
Published in: Marketing