Received, Read, and Remembered: Transactional vs. Commercial Email Infographic
Published in: Design
Transcript
- 1. RECEIVED, READ, mm’/ ze/ zzemée/ zed BEST PRACTICES FOR TRANSACTIONAL AND COMMERCIAL EMAILS Whether you're sending a transactional email or a commercial one, make sure your message gets where it's going, gets read, and makes an impression. Following a few simple best practices will ensure your emails hit their targets — and stay out of the spam folder! TRANSACTIONAL EMAILS COMMERCIAL EMAILS Sent in response to a user's interaction with Sent to a list of recipients who have a website or other digital property opted-in to receive them TYPES OF TRANSACTIONAL EMAIL INCLUDE TYPES OF COMMERCIAL MESSAGES Password resets Legal notices Sale notifications 3rd—party offers Shipping notifications Acceptable use New product updates Event invitations E—Receipts IIOIICI updates Newsletters Users do not have to opt-in; their actions are the triggers Good commercial email practices start with a double opt-in subscription process Not covered by CAN-SPAM. and don't require a physical mailing address — although including one is definitely a best practice Commercial emaii must be compliant with all applicable legal standards including CAN- SPAM. CASL. the EU Data Privacy Act. etc. Whiteiisting the sending | Ps used for transactional email isn't required Whitelisting the IPS you use to send commercial email is required Sign up for all available ISP feedback loops to stay compliantwith email best practices Feedback loops aren't technically required but are a best practice Building transactional emails using responsive design ensures cross-platform readability Consider a responsive email design to improve cross-platform rendering Clear branding in the From: address and subject line increase deliverability and provide transparency to the message and sender Subject lines should be recognizable as commercial, and the From: address should be clearly branded to improve user engagement .9@®0OG®O@C9 FOR CHARITIES AND POLITICAL PARTIES While legal standards for commercial messages don't apply to emails sent by charities or political parties. mail servers and anti-spam systems view these messages identically to commercial email Follow the best practices outlined above to make sure your message reaches its audience! Meeting the legal standards and employing best practices is the fastest road to your intended recipient's inbox. Make sure your message is heard and help make the digital messaging ecosphere a better place for everyone. SOURCES: http / /WWW business ftc gov/ documents/ buséi —can—spam—act—compliance—guide—business hltp / /fightspam gc. ca/ eic/ site/ O3U. n5i/ eng/ home hllp / /eceuropa eu/ Justice/ dalzrproleclion/ http / /legal aoi r_om/ TOS/ https/ /Wwwqmail com/ iml/ en/ mail/ help/ terms html hltp / /wwvvmicrosoft com/ privacystalcmcnt/ on—us/ core/ dciaull. asp>< hiips / /Info yahoo com/ iegai/ us/ yahoo/ uios/ u1os—i 73 mini