Social, Digital & Mobile in India 2014

This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.

Published in: Technology, Business

Social, Digital & Mobile in India 2014 from We Are Social Singapore

Transcript

• 1. @wearesocialsg • 1We Are Social DIGITAL IN INDIA SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS we are social
• 2. wearesocial.sg • @wearesocialsg • 3We Are Social CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
• 3. @wearesocialsg • 3We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence 92,000,000 INDIA OVERVIEW 1,255,777,000 243,199,000 106,000,000 886,300,000 RURAL 31% 69% 19% 70% 7% 8%
• 4. @wearesocialsg • 4We Are Social TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence DIGITAL IN INDIA 1,256 MILLION 243 MILLION 106 MILLION 886 MILLION JUL 2014 PENETRATION: 19% PENETRATION: 8% PENETRATION: 70% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 31%
• 5. @wearesocialsg • 5We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JUL 2014 # INTERNET USAGE: ALL vs MOBILE • Sources: IndiaStat, InternetLiveStats, IAMAI # 243 M 19% 185 M 15%