Superbowl Advertising: Engaging Content or Just Eye Candy? (GrahamDBrown)
Transcript
- 1. Superbowl Ads: engaging content or just eye candy?
- 2. …even if your team doesn’t pick up any silverware this weekend, you don’t walk away empty- handed with my FREE download! Link coming up!
- 3. It’s that time of year again…
- 4. ad spending = bigger than ever
- 5. 30 seconds = $4 million
- 6. but before the first ball is kicked… get ready to DOWNLOAD this free PDF
- 7. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Discover if Superbowl Style Marketing and Advertising still works and how big brands are playing it in 2015…
- 8. Meanwhile back at Superbowl XLIX…
- 9. …a festival of BIG IDEAS
- 10. Every year bigger and bolder…
- 11. but wait a minute, this doesn’t add up
- 12. People just aren’t paying attention anymore…
- 13. she sees 170,000 marketing messages by her 17th birthday flickr © jonathan-grado
- 14. her brain gates out 95% of the information flickr © helgabj
- 15. the best place to bury a dead body these days is in the 2nd page of Google search results
- 16. ATTENTION is your biggest COST flickr © hervoices
- 17. People don’t wake up thinking about BRANDS anymore... flickr © commonbond
- 18. …and the biggest advertisers are also the biggest losers
- 19. remember these guys?
- 20. this is what happened to them…
- 21. and these guys?
- 22. same fate…
- 23. and these guys?
- 24. same again…
- 25. and this guy?
- 26. www.GrahamDBrown.com
- 27. same again…
- 28. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com Awareness doesn’t last very long
- 29. You see, this obsession with awareness is born of a different era…
- 30. The days of ARE OVERwinning awards and Tony the Tiger www.GrahamDBrown.com Sorry guys!
- 31. let’s just call a spade a spade
- 32. Advertising is a TAX on boring brands www.GrahamDBrown.com flickr © strevs
- 33. www.GrahamDBrown.com But, how do they do it?
- 34. they don’t waste time here
- 35. they don’t shout louder
- 36. www.GrahamDBrown.com flickr © rafaelchacon they don’t interrupt
- 37. they don’t treat their customers as destinations for their marketing messages
- 38. what they do differently is…
- 39. focus on Brand Experience not Branding
- 40. how they make you feel
- 41. in your everyday life
- 42. in the stories you share…
- 43. because they know
- 44. Branding is DEAD
- 45. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
- 46. what people say about you
- 47. pic © GoPro when you’re not in the room
- 48. Find out more about Brand Experience…
- 49. 2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs!
- 50. The complete Brand Leadership Manual plus, this high definition presentation
- 51. Get over 500 pages of business leader insights data and analysis concepts table explanations case studies
- 52. PLUS! this 120 slide PDF presentation present straight off the deck or mix it up with your own presentation
- 53. DOWNLOAD A 75 PAGE EXTRACT FREE www.GrahamDBrown.com Continue reading about Branding and Brand Experience… in 2015