Thursday, May 21, 2015

TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Besler (6 may 2015)

TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Besler (6 may 2015)

TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.

So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
Published in: Travel, Technology, Presentations & Public Speaking

Transcript

  • 1. THE PHILIPPINESONE OF THE GREAT UNDISCOVERED ADVENTURES OF THE WORLD Photo courtesy of TravelTrilogy.com
  • 2. We are at the center of the fastest growing region in the world.
  • 3. 7107I s l a n d s Photo courtesy of TravelTrilogy.com
  • 4. 101MP o p u l a t i o n
  • 5. 60%< Age of 30
  • 6. Filipinos WorldwideA Diaspora of
  • 7. Areas *CAPITAL*Capital = 1 Million
  • 8. 3 10of the World’s Best Beaches OUT OF Photo courtesy of ElNidoResorts.com Source: CNN, Condé Nast
  • 9. Sources: Pearson Global English, Business English Index & http://static.globalenglish.com/files/GlobEng_BEIreport%202013_EN_A4_FINAL.pdf WE SPEAK ENGLISH
  • 10. MIDDLE CLASS VS. TOTAL POPULATION Source: Estimates for the size of PH middle class range from 20% to 25% of total population. http://adb.org/sites/default/files/pub/2010/economics-wp217.pdf http://www.ovcrd.upd.edu.ph/wp- content/uploads/2013/02/OVCRD-PPT-SOLAIR2.pdf
  • 11. 52%of the Population is on the Internet
  • 12. 101%Mobile Penetration Photo courtesy of jto.s3.amazonaws.com/
  • 13. 50%Smartphone Penetration by 2015 Photo courtesy of s.yimg.com
  • 14. 88%of all Mobile Internet users are under 35
  • 15. TWO TELCO ENVIRONMENT… LTE Capable Population Coverage98%&
  • 16. t 16…AND IT’S A PREPAID MARKET Prepaid Subscribers Postpaid Subscribers
  • 17. DownloadSpeed(Mbps) 0 5 10 15 20 25 Australia Italy Brazil HK Denmark Canada Sweden S. Korea UK France Germany Mexico Russia Japan USA Philippines 5.3 6.5 11.9 12.4 12.9 13.6 17.317.3 18.6 19.219.3 20.1 2121 22.2 24.5 WIRELESS SPEED IN THE PHILIPPINES Source: OpenSignal
  • 18. LOCAL PHONE BRANDS ARE STRONG Source: IDC Asia/Pacific Quarterly Mobile Phone Tracker, February 2015 Rank Vendor 2014 Market Share 1 Cherry Mobile 21.9% 2 Samsung 13.3% 3 MyPhone 11.2% 4 Lenovo 6.5% 5 Torque 4.8% Others 42.3% Philippines’ Smartphone Shipments 2014 LOCAL BRANDS
  • 19. GOOGLE’S ANDROID IS DOMINATING THE MOBILE MARKET 60% 22%> Sources: IDC, Statcounter
  • 20. Facebook We are Social. Twitter 97% / 81%
  • 21. FASTEST GROWING ECONOMY IN ASIA… ahead of the rest of SEA AnnualGDPGrowth Rate 5% 5.75% 6.5% 7.25% 8% 2012 2013 2014 2015 6.4% 6.1% 7.2% 6.8% Source: Worldbank
  • 22. Photo courtesy of rter.info Credit Card Penetration Cash is King. Banked 5% 20%
  • 23. THE CURRENT ROSTER OF STARTUP ROCKSTARS …
  • 24. …BUT THE NEXT GENERATION IS GETTING READY!
  • 25. FOREIGN INVESTORS BACKING LOCAL STARTUPS
  • 26. LARGE ADDRESSABLE MARKET YOUNG MOBILE 1ST WITH DISPOSABLE INCOME LOVE TO EXPERIMENT
  • 27. If Everything Fails: We’ve got MANNY PACQUIAO. We are fighters. We are unafraid to fight the big battles!
  • 28. 28 This deck was prepared by the Kickstart team for the Philippines’ Market Expansion track at the TechInAsia Singapore 2015 conference. Special thanks to Hannah Javelosa for the design & graphics and team Peekawoo for granting us the rights to use some of their images. Should you have any questions, feel free to send us an email to info@kickstart.ph .
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