100+ Bullet Points from the #WOMMASummit by @jessedee
100+ Bullet Points from the #WOMMASummit by @jessedee
- 1. 100+(WORD OF MOUTH)bulletpointsFROM THE WOMMA SUMMIT ‘12 CREATING TALKABLE BRANDS NEXT & BEST PRACTICES WYNN LAS VEGAS NOV 12-14
- 2. Karma and six degrees of Great ratings are partly dueseparation are the keys to to the shows name.WOM growth with customers. Headlines are important.Television is like hotdogs, when We have a generation whollyou know how its made you dont be running country that havelike it anymore. never been spanked and got trophies when they lost.In the television business no onewants you unless someone elsewants you. I hire the best and pay 2x as much as otherKey to negotiation: pawn shops.walk away whenthe deals not right.LICENSE TO PAWN: HOW WORD OF Rick HarrisonMOUTH AND SAVVY NEGOTIATION Pawn StarsCREATED A PAWN SUPERSTAR
- 3. “In the end, it’s all just stuff… people don’t fall inlove with the thing, they fall in love with the story behind it”
- 4. The role of marketing for VISA 409 MILLION earnedis to drive brand equity and impressions for VISA at Olympics,active preference for VISA. #1 sponsor in favorable mentions with smaller budget thanPrior to the ’12 Olympics, competition.VISA had a repository ofathlete-agnostic social content Team had 4 hrs after Olympicready to go, especially for events to create media andnon US wins. distribution strategies.Not all buzz is equalVISA wanted to ownneutral/positive mentions.McDonalds had mostmentions but manynegative Michele CardinalHOW TEAM VISA STRIVED VISAFOR GOLD IN SOCIAL MEDIA Matt Britton MRY
- 5. “The job of social is to make everything work harder.”
- 6. “You cant buy "true" brand advocacy.” David Oehler WheatiesWHEATIES EVERYDAY CHAMPIONS Kristin Carroll Active Network
- 7. “For many B2B companies, going social is really about internal culture change.” Todd WatsonORGANIZING FOR SOCIAL BUSINESS IBM
