Wednesday, June 24, 2015

Evolving Search for the Mobile Era - Mor Schlesinger, Quixey

Evolving Search for the Mobile Era - Mor Schlesinger, Quixey

As presented in the Israel Mobile Summit 2015:
http://www.israelmobilesummit.com 
Published in: MarketingMobileTechnology

Transcript

  • 1. Evolving Search for the Mobile Era Mor Schlesinger VP of Engineering mor@quixey.com Evolving Search for the Mobile Era Evolving Search for the Mobile Era
  • 2. Evolving Search for the Mobile Era The mobile experience is broken. Evolving Search for the Mobile Era
  • 3. Evolving Search for the Mobile Era The New Web Is More Than Static HTML Pages Evolving Search for the Mobile Era
  • 4. Evolving Search for the Mobile Era The Evolution Access a multitude of technology at any given time
  • 5. Evolving Search for the Mobile Era Walled Gardens of Apps: All Information lives behind App-Specific Functionality Gap Evolving Search for the Mobile Era
  • 6. Evolving Search for the Mobile Era Search Engines Gap Apps Are Different Current search engines can’t see all of it Evolving Search for the Mobile Era
  • 7. Evolving Search for the Mobile Era An Increasingly App-Centric World 2020 Mobile Internet will reach half the world. *Source: GSMA Intelligence Avg US users spend 2hrs & 42 mins per day on their devices. *Source: Flurry 86% of time spent on mobile is inside apps. *Source: Flurry 52% of time spent with all digital media is inside mobile apps. +40% in one year. *Source: comScore
  • 8. Evolving Search for the Mobile Era Quixey is re-creating the experience for the Mobile Era. Evolving Search for the Mobile Era
  • 9. Evolving Search for the Mobile Era taxi Evolving Search for the Mobile Era
  • 10. Evolving Search for the Mobile Era Why: Engagement & Growth Evolving Search for the Mobile Era