How Being Vulnerable Will Make You A Better Designer - Empathy in Design

*Presented at the UX Cocktail Hour in June 2015 at Philips Headquarters, Amsterdam*

We create things for other people. When we feel what others are feeling, we understand them and connect much more deeply than with just market research or personas. Empathy allows us to forge these deep connections by understanding people on a personal level. This talk discusses why empathy is important as well as how we can feel empathy ourselves, how we can help others feel it, and how we can create things that help people empathize with each other.

Published in: Design

How Being Vulnerable Will Make You A Better Designer - Empathy in Design from Brian Pagán

 Transcript

• 1. Empathy in I Brian Pagan. Philips Design 8 June 2015
• 2. I’m not an expert. .. I’m just on a journey and would like to share that with you.
• 3. Deep connections make relationships real; connecting on the surface isn’t enough.
• 4. “What people experience is often determined by tacit knowledge or latent needs and is often difficult to express in words. ” ‘ ¢ fx, /.-I - Dr. Froukje Sleeswijk Visser (an expert) l| Il= J;LaIg'A‘§l9Lil§j| iiilllllslflflalllliax iiigx-jllihx-, ‘iufi1_1j; gr, /l; iLi:1t,4gx£; 'i: C-‘IQVA
• 5. what people: Experience happens here:
• 6. But, we tend to block deep connections. surface ourselves others
• 7. Empathy enables us to connect deeply. suflace know know feel feel dream dream deep ourselves others