How to Write Addictive Feedback Loops

Ever wondered why products like Tinder, Candy Crush and slot machines are so addictive? The answer is in their feedback loop.

Published in: Design

How to Write Addictive Feedback Loops from Dori Adar

 Transcript

• 1. We can think of the structure of games and apps as the body of a car.
• 2. Rubber, plastic, glassComponents Board, pieces
• 3. Rubber, plastic, glassComponents Board, pieces Mechanics A turn based game Step on the gas to move forward
• 4. Rubber, plastic, glassComponents Board, pieces Mechanics A turn based game Step on the gas to move forward Kill opponent's king Get to placesGoal
• 5. Today, I’m going to show you what makes this car go. The car’s engine.
• 6. It’s called a core game loop/feedback loop,
• 7. and like the car’s engine, when it’s out of tune, the game won’t go very far.
• 8. However when done right, players will repeat their actions again and again.
• 9. They will try to get that friggin’ bird through the poles dozens of times,
• 10. And swipe endlessly to pass a level in Candy Crush.
• 11. doriadar@gmail.com Hi, my name is Dori. I make games and teach game design. WWW.DoriAdar.com