Success based on five foundations | London Business School
Transcript
- 1. SUCCESS BASED ON The world’s biggest white goods manufacturer, Haier, has become a benchmark of innovative management. Its success is based on five foundations. FIVE FOUNDATIONS
- 2. 2 Case study The challenge of change is to instigate it from a position of strength. Repeatedly companies attempt to change things as their performance deteriorates. Not Haier. Indeed, the more successful it has become, the greater its apparent appetite for change. CHANGE THEN CHANGE AGAIN1
- 3. 3 Case study During the ‘80s, Haier built its brand. In the ‘90s, it diversified and thereafter localised R&D, manufacturing and marketing. Using technology, today it aims to build a collaborative win-win networked ecosystem. CHANGE THEN CHANGE AGAIN – THE HAIER HOW
- 4. 4 Case study Self-managed teams are the dynamos of constant change at Haier. It’s thought that they create organisational mess, a chaotic free-for-all of talent and ideas. But this is the point at Haier: innovation and leading-edge thinking is not a tidy business. SMALL, SELF-MANAGED TEAMS2
- 5. 5 Case study Haier’s 80,000 or so employees have been reorganised into over 2,000 self-organising units, creating competition, but also fuelling entrepreneurship. 5 SMALL, SELF-MANAGED TEAMS – THE HAIER HOW