Weber Shandwick, in partnership with KRC Research, released The Female CEO Reputation Premium? Differences & Similarities, a supplementary report to The CEO Reputation Premium: Gaining Advantage in the Engagement Era. This survey of more than 1,700 senior executives worldwide indicates that when women have a highly-regarded female CEO as a role model, they are more likely to stay at their companies and more motivated to strive to rise to the top themselves. It also finds that corporate and CEO reputations are largely gender-blind when it comes to contributing to overall company reputation and market value, and major differences between male and female CEOs leadership qualities are surprisingly few.
