The Future of Search is Niche
Transcript
- 1. The Future of SEO is Niche!
- 2. Today, Google is the King of Search Engines!
- 3. But the King is Getting Worried…
- 4. Who is the King Worried About?
- 5. Who is the King Worried About?
- 6. Who is the King Worried About?
- 7. Eric Schmidt, Chairman & Former CEO of Google
- 8. Eric Schmidt, Chairman & Former CEO of Google “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”
- 9. vs Google’s Biggest Search Competitor
- 10. vs “Global technology leader focused on improving the ways people connect with information.” “Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.” Information Focused Commerce Focused Google’s Biggest Search Competitor
- 11. Example: Let’s compare search experiences for “Digital SLR”
- 12. Google Search “Digital SLR”
- 13. Google Search “Digital SLR” Five Shopping Results?
- 14. Google Search “Digital SLR” Five Shopping Results? Wikipedia Quick Answer? Google is mixing intents.
- 15. Amazon Search “Digital SLR”
- 16. Amazon Search “Digital SLR” Departments and sub Categories to Filter Thousands of Digital SLR related Products
- 17. Amazon Search “Digital SLR” Buy New or Used from $220! Read 638 Reviews from Buyers.
- 18. vs Amazon Wins!
- 19. DSLR World-Wide Sales vs Google Trends Google Search Volume Isn’t Keeping Up With Sales
- 20. Shift From Google to Amazon in Categories Related to Commerce
- 21. So Businesses Are Becoming Amazon Sellers
- 22. “How do I show up on Amazon?” Business Owners Have New Questions
- 23. “How do I show up on Amazon?” “How do I ‘out rank’ other sellers?” Business Owners Have New Questions
- 24. Amazon is a Search Engine + Business Owners Need Help on Amazon = Who Are They Going to Call?
- 25. Amazon is a Search Engine + Business Owners Need Help on Amazon = Search Engine Optimization Specialists Who Are They Going to Call?
- 26. But Amazon Isn’t the Only Competitor…
- 27. …There are Many Niche Search Competitors.
- 28. Leading Examples
- 29. A Few Local Examples
- 30. Does Google Really Consider Them Competitors?
- 31. Let’s Take a Closer Look!
- 32. vs Video Search Example
- 33. vs Video Search Example Google Videos used to be a direct competitor of YouTube Today, YouTube is the Second Largest Search Engine! Without YouTube, Google couldn’t dominate search.
- 34. If You Can’t Beat ‘Em, Buy ‘Em!
- 35. Eric Schmidt, Chairman & Former CEO of Google "(YouTube was) growing quickly with user adoption, growing much faster than Google Video, which was the product that Google had. [...]We ultimately concluded that $1.65 billion included a premium for moving quickly and making sure that we could participate in the user success in YouTube."
- 36. Reviews Search Example vs
- 37. If You Can’t Beat ‘Em …
- 38. If You Can’t Beat ‘Em, Buy ‘Em
- 39. Scrape Content
- 40. Finally… Admit You Need Yelp In SERPs
- 41. Yelp’s Organic Reach is Growing
- 42. And Local SEO is Dominated by Yelp
- 43. Inspiration/Ideas Search Example vs
- 44. Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.
- 45. Pinterest Launched Guided Search in 2014
- 46. Let’s Give it a Try!
- 47. Attending a Black and White Party?
- 48. I need something to wear!!!
- 49. I’m a Man!
- 50. Let’s Keep it Casual!
- 51. I like this…
- 52. Search Function Still Needs Work
- 53. But No Denying Pinterest Has The Content
- 54. Real Estate Search Example vs
- 55. Zillow/Trulia Dominate Real Estate SERPS
- 56. And Now They Joined Forces
- 57. Agents Less Interested in Google
- 58. Informational Search Example vs
- 59. Google and Wikipedia
- 60. Google and Quora
- 61. Ranking Here Gets Traffic On and Off Google
- 62. Expand Your Definition Of SEO
- 63. How Do I Rank in Niche Search?
- 64. 1. What is a High-Quality User Experience? Simple Questions to Ask
- 65. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? Simple Questions to Ask
- 66. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? 3. How Do I Optimize My Business for Those Quality Measures? Simple Questions to Ask
- 67. Pinterest SEO
- 68. Come Work With Us! www.digitalroominc.com.ph Interesting Stuff?
- 69. Thank You!