Ultimate Guide to Instagram Advertising

On June 2, 2015, Instagram just announced that it is rolling out it's advertising platform to the public. This is a massive opportunity for marketers. Instagram ads have proven to perform very well for direct response advertisers in 450 beta tests. New ad formats and targeting options will be very powerful. Learn how to create great ads for Instagram. Using authentic user generated content will help you not feel like fake, spammy ads in users feeds.

Published in: Marketing

Ultimate Guide to Instagram Advertising from Twenty20 Inc.

Transcript

• 1. Instagram Advertising Ultimate Guide to
• 2. June 2, 2015 Instagram announced it will roll out its new advertising platform to the public.
• 3. 300M monthly actives 2.5B likes daily 70M average photos / daily This is a massive new channel for all advertisers to explore.
• 4. Across more than 475 beta campaigns, ad recall from sponsored posts on Instagram was much higher than Nielsen’s norms for online advertising.
• 5. 2.9XBETTER THAN OTHER ONLINE ADS Across more than 475 beta campaigns, ad recall from sponsored posts on Instagram was much higher than Nielsen’s norms for online advertising.
• 6. 1. Understand new ad formats 2. Master targeting capabilities 3. Create great Instagram ads ULTIMATE GUIDE TO INSTAGRAM ADS
• 7. Understand new ad formats #1 For the first time ever, promoted posts will have clickable links to view content from the web.
• 8. Ads will have CTAs for direct response actions that open in an in-app web browser.
• 9. Sign up on a website, buy a product, download an app, and more.
• 10. Multiple photos tell a deeper visual story. Ad creative can be a photo, video, or a powerful carousel of photos.
• 11. Master targeting capabilities #2 Built on the back of Facebook’s advertising platform, Instagram ads will have powerful targeting immediately.
• 12. Target demographics or interests based off of IG followers and data from connected Facebook accounts.
• 13. Retarget your contacts with Custom Audiences by uploading your customers’ email addresses.
• 14. Leverage Facebook’s well- known ad infrastructure for buying, managing and measuring the success of ads on IG.
• 15. Create great Instagram ads #3 Use authentic, user-generated content to not feel like spam in your audience’s feeds.
• 16. Photographers don’t have to use a lot of expensive gear to take photos that look amazing on Instagram.
• 17. People are posting authentic, UGC created on-the-go with their phones.
• 18. To be great on IG, follow their lead.
• 19. Stop feeling fake & spammy with bad stock photos.
• 20. Use authentic UGC in your IG ads.
• 21. Paid posts are under different regulations than regular posts on social media. CAUTION
• 22. Paid posts are under different regulations than regular posts on social media. CAUTION In promoted posts, the photos you use must be commercially licensed and legally cleared.
• 23. Twenty20 provides an easy royalty-free license for real-life photos from the world’s best Instagrammers.
• 24. Ensure you’re legally protected with 45 million+ authentic photos, legally vetted by a professional in- house team.
• 25. Authentic, Real-World Stock Photography USE BETTER PHOTOS
• 26. All photos sourced from Twenty20. Follow us for more useful SlideShares
• 27. Authentic, Real-World Stock Photography USE BETTER PHOTOS