W2O HIMSS 2015 Social Conversation Report
Published in: Data & Analytics
Transcript
- 1. Social Conversation Report #HIMSS15 •Report Data: April 12 – April 16, 2015 •Report Publication Date: May 6, 2015 By: @W2OGroup HIMSS 2015
- 2. +109% +55% +11% +58% +120% -11% Between 2012-2014, the HIMSS social conversation rose consistently year over year. While 2015 saw continued growth in social conversations overall, it also saw a steep decline in the number of unique individuals who were a part of that conversation. Further, the rate of YoY conversation growth slowed from 55% between 2013-2015, to 11% between 2014-2015. Could the astronomical rise of social conversation at HIMSS be reaching a plateau? We’ll find out at #HIMSS16! Conversations at HIMSS: YoY growth slowdown Source: Radian6 23,043 48,170 74,444 82,496 #HIMSS15 Volume Analysis
- 3. 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 1% 6% 11% 16% 21% 26% 31% 36% 41% 46% 51% 56% 61% 66% 71% 76% 81% 86% 91% 96% VolumeofTweets Most Vocal Individuals by Percentile HIMSS Conversation Volume Per Person HIMSS 2015 HIMSS 2014 At HIMSS 2015, 50% of social conversation was driven by 4% of accounts. At HIMSS 2014, 50% of social conversation was driven by 3% of accounts. Most Vocal Least Vocal #HIMSS15 Volume Analysis 50% of the HIMSS social conversation was driven by 4% of the individuals engaging in the conversation. Just the top 1% drove 30% of the conversation. This is slight a change from 2014, which saw 50% of the conversation driven by 3% of the individuals engaging in conversation, and the top 1% of individuals driving 35% of the conversation. A select few individuals drive the conversation Source: Radian6
- 4. 1 9 90 1% Create Content 9% Share and Repackage 90% Lurk and Learn W2O’s 1-9-90 rule to systematically increase reach -Our findings at HIMSS’15 reflect this trend; a small portion of users create content and have influence. -Takeaway: Targeting of and engagement with these groups is critical for social impact. Opinion Leaders Influencers The Market Individuals who drive ideas that fuel conversation share with current/potential customers. Focus content and relationships here. Individuals who carry the message, and where top influencers sources ideas. Important to surround with paid & earned media. Reflects what customers read, search and discover online every day. Important to listen, educate, share and provide unique experiences. #HIMSS15
- 5. For physicians, HIMSS remains relevant 0 50 100 150 200 250 300 350 400 TotalUniquePhysicians Physician Conversation Trends First Time Discussing HIMSS Has Previously Discussed HIMSS #HIMSS15 Volume Analysis In spite of the slowdown in social conversations overall, physician participation in the HIMSS conversation continues to steadily rise, both among physicians who have participated in the HIMSS conversations in past years, as well as among newcomers to the conversation. As a point of comparison, in the past year* the #MGMA14 hashtag was used by 22 unique practicing physicians, #ACHE2015 was used by 21 unique practicing physicians, #ACC2015 was used by 52 unique practicing physicians, and #ASCO2014 was used by 441 unique practicing physicians. +86% +139% +55% +64% +36% *During the timeframe of those conferencesSource: MDigitalLife
- 6. HIMSS 2015 HIMSS 2014 HIMSS 2013 HIMSS 2012 Michael Crone 947 0 0 0 Clinicspectrum 764 0 0 0 Bill Bunting 717 3 0 0 TruClinic 591 1 0 0 Fortinet Health 465 0 0 0 BYOD News 438 0 0 0 HIT Conference Guy 326 0 0 0 Pharmacy Podcast 302 3 0 0 Justin Hipps, MBA 330 35 15 0 SegueHealth 472 190 177 0 Candace Henley 267 0 0 0 UnifiHealth 211 0 0 0 egaudet 202 3 3 51 Regina Holliday 359 161 105 0 Brittney Wilson, BSN 200 2 0 0 NewYoungs 191 0 0 0 Dell Healthcare 249 68 30 90 KatQ Pioneering HIT 181 0 0 0 Nick van Terheyden 485 309 122 10 Shivam Mundra, MPH 176 0 0 0 Nick Adkins 165 0 0 0 Max Stroud 156 0 0 0 Dell Software 152 0 0 0 PRITAM POTNIS 160 12 0 0 #HIMSS15 Trend Analysis Who stepped up to the microphone this year? (Sorted by YOY change) A few highlights Individuals: •Michael Crone: New to the HIMSS scene. Business development at Emids. RTs were a majority of all engagement. •Bill Bunting: Went from near zero to hero this year. Director of Healthcare Solutions at EMC. •HIT Conference Guy: Also a new kid on the HIMSS block. Active content curator. •La Lupus Lady – Well known patient advocate. Minor participation a couple years ago, but active this year. •Regina Holliday: Not new to the space, but Regina more than doubled her participation in the HIMSS social conversation since last year. Data access for all! Vendors: •ClinicSpectrum: Medical billing services provider new to the HIMSS conversation. Took first place for vendor participation growth. •TruClinic: Telehealth platform. Active social participation. •Dell : The computer company stepped up its social presence at the conference, engaging attendees and encouraging them to stop by their booth. •*Intel Health: Account has existed since 2008, yet this was their first time participating in the HIMSS conversation. •*Mayo Innovation: First time tweeting at HIMSS as well. Demonstrative of Mayo Clinic’s increasing digital footprint and growing social reach. For data Inquires, contact rcronin@wcgworld.com *Not shown; not in top 50. HIMSS 2015 HIMSS 2014 HIMSS 2013 HIMSS 2012 Carly Medosch 135 1 0 0 Charles Webster MD 1073 940 0 0 SBMI 678 545 256 3 synsormed 143 11 0 0 Thug Metrics News 132 0 0 0 Bill Kelly 132 0 0 0 Paulo Machado 181 51 94 57 Galen Healthcare 132 2 0 0 John H. Daniels 133 5 0 0 HIMSS 346 219 165 96 Christopher Lotito 124 0 0 0 Gabriela Wilson 127 7 0 0 Gurdev Singh 117 0 0 0 SONIFI Health 124 8 0 0 GetHealthy 113 0 0 0 Lisa Pettigrew 138 28 0 0 Shana Suwankornsakul 112 4 0 0 Vocera 106 0 0 0 Raza Jaffri 106 0 0 0 Douglas Goldstein 119 15 49 2 Amanda 97 0 3 0 The Merck Manual 97 0 0 0 WoltersKluwerHealth 123 27 48 0 Healthcare IT agent 121 26 0 0