The 3 Secrets of Highly Successful Graduates
Transcript
- 1. 3by Reid HoffmanTHE 3 SECRETS OFHIGHLY SUCCESSFULG R A D U A T E S
- 2. My name isReid Hoffmanand I’m anentrepreneurand investor.Hi!
- 3. I cofounded LinkedIn in 2003 withthe mission of connecting the world’sprofessionals to make them morePRODUCTIVE and SUCCESSFUL.
- 4. I’ve heard the CAREER CONCERNSof students around the world...
- 5. ...from the millions of STUDENTS on LinkedIn...
- 6. ...to the super youngENTREPRENEURSIve invested in...BRIAN CHESKY
- 7. ...to the student leaders who readmy book THE START-UP OF YOU.
- 8. And I’ve noticed a COMMON career concern...
- 9. THEY DON’T FEEL READY.
- 10. College is supposed to prepare youfor SURVIVING and THRIVINGin the world of work.
- 11. But the world of work has CHANGED.
- 12. Stable career paths are DISAPPEARING.
- 13. COMPETITION can come from anywhere.
- 14. And the worldcontinues toCHANGE at arelentless pace.
- 15. If you are graduating, you may feel ANXIOUS.
- 16. I want you to know THAT’S OKAY.
- 17. That UNCERTAINTY you feel right nowabout your future—it won’t ever go away.
- 18. In an ever-changing world, managingyour career is a LIFELONG PROCESS.
- 19. When I graduated from undergrad...ME
- 20. I thought I knew what I wanted to do.
- 21. I was WRONG.
- 22. I could NOThave predictedmy career path.
- 23. It even took me 15 YEARS to realizewhat I was doing had a name...
- 24. E N T R E P R E N E U R S H I P
- 25. Along the way, Ive developed an eyefor the patterns of SUCCESS and FAILURE.
- 26. And there are at least THREE THINGSthat successful professionals eventuallyfigure out about their careers.
- 27. You WON’T find themin any of your textbooks.
- 28. And your school DOESN’T teach them.
- 29. And I’m sure you’d rather NOTwait 15 years to discover them.
- 30. I want to share them with you today.
- 31. 31. Competition2. Networks3. Risk
- 32. "How do I bring my DIFFERENTINTERESTS together into a career?"
- 33. "What should I do ifI DON’T KNOW what I like?"
- 34. "How do I choose betweenso many DIFFERENT PASSIONS?"
- 35. All of these are variations ofthe CLASSIC CAREER QUESTION...
- 36. "What should I DOwith my life?"
- 37. But these are theWRONGquestions to ask.
- 38. Among other things,these questionsfocus the attention onYOUinstead of the most important factor...
- 39. E V E R Y O N E E L S E
- 40. Many people WANT your dream job.
- 41. For anything desirable, theres COMPETITION.
- 42. To beat the competition,you need to develop aCOMPETITIVEADVANTAGE
- 43. But what is amade of?COMPETITIVEADVANTAGE
- 44. ASSETSASPIRATIONSMARKET REALITIES
- 45. Your ASSETS are what youhave going for you now.
- 46. Your ASPIRATIONS are where youmight like to go in the future.
- 47. And theMARKET REALITIESare what people willactually pay you for.
- 48. The best career has you pursuingworthy ASPIRATIONS, using your ASSETS,while navigating the MARKET REALITIES.
- 49. Another CLASSIC QUESTIONyou may struggle with...
- 50. "How do I make aPOSITIVE DIFFERENCEin the world?"
- 51. You may think that you,as a RECENT GRADUATE withLIMITED WORK EXPERIENCE,don’t have much to offer.
- 52. In fact, yourEXISTING ASSETShave value, too.
- 53. You’ll be surprisedhow valuable yourexisting skills andconnections areto those whoDON’T HAVE THEM.
- 54. Just ask others: “HOW CAN I HELP?”
- 55. Youll learn to understandwhat OTHER PEOPLE’S NEEDS are.
- 56. Fulfill needs. Solve problems.And you CHANGE THE WORLD.
- 57. 31. Competition2. Networks3. Risk
- 58. In college, you had dorms,student organizations,classes...
- 59. Building relationships was EASY.
- 60. But in the real world, you have to learnto PROACTIVELY build your network.
- 61. Relationships matter because every jobboils down to interacting with PEOPLE.
- 62. PEOPLE controlresources, opportunities, and information.
- 63. Opportunities do DO NOT FLOAT like clouds in the sky.
- 64. Theyre attached to PEOPLE.
- 65. If youre looking for anOPPORTUNITY, youre reallylooking for a PERSON.
- 66. The people you spend time with shapeWHO YOU ARE and WHO YOU BECOME.
- 67. The fastest way to change yourselfis to hang out with people who areALREADY THE WAY YOU WANT TO BE.
- 68. The best way to meet new people isvia THE PEOPLE YOU ALREADY KNOW.
- 69. You may not think you know THE RIGHT PEOPLE.
- 70. Your existing network isBIGGERthan you think.
- 71. If you’re connected to a couplehundred people on LinkedIn,you’re actually at the center of a networkMORE THAN 2 MILLION PEOPLE STRONG.
- 72. In other words,it’s likely thatSOMEONE YOUALREADY KNOWknows someonewho could help you.
- 73. This is thePOWERof the extended network.
- 74. 31. Competition2. Networks3. Risk
- 75. Our education system penalizesstudents for MAKING MISTAKES.
- 76. But in the real world, you dont knowwhat the best plan is until you
- 77. And making mistakesis part of thatLEARNING PROCESS.
- 78. Learn by DOING.
- 79. Not sure if you can break into thepharmaceutical industry?
- 80. Spend six months interningat Pfizer making connectionsand SEE WHAT HAPPENS.
- 81. Curious whetherMARKETING or PRODUCT DEVELOPMENTis a better fit thanwhat you currently do?
- 82. If you work in a company where thosefunctions exist, offer to HELP OUT for free.
- 83. That’s exactly WHAT I DID at Apple,my first job after grad school.
- 84. Whatever the situation,ACTIONS, not plans,generate useful lessons.
- 85. ACTIONS help youdiscover where youwant to go andhow to get there.
- 86. In college, the MOST SUCCESSFUL STUDENTSmake the FEWEST MISTAKES.
- 87. But the MOST SUCCESSFUL PROFESSIONALSlearn to take INTELLIGENT RISKS.
- 88. You may assume that youget career stability byMINIMIZING RISK.
- 89. Ironically, in a changing world,PLAYING IT SAFE is one of theriskiest things you can do.
- 90. Rather than avoid risk,TAKE INTELLIGENT RISKS.It will give you a competitive edge.
- 91. For example, do not dismissjobs that PAY LESS IN CASH butoffer TREMENDOUS LEARNING.
- 92. Prioritize plans that offer the best chanceat LEARNING about yourself and the world.
- 93. Do not dismiss a career pathjust because you keep hearingHOW RISKY IT IS.
- 94. It probably isn’t as risky as most believe,which means there’s LESS COMPETITIONfor landing the opportunity.
- 95. In these opportunities,the WORST-CASE SCENARIOtends to be survivable.
- 96. When the worst casemeans getting fired,losing a little bit oftime or money,or experiencingsome discomfort,IT IS A RISK YOU SHOULDBE WILLING TO TAKE.
- 97. If the worst-case scenario is the serioustarnishing of your reputation, loss of all youreconomic assets, or something otherwisecareer-ending, DON’T ACCEPT THAT RISK.
- 98. There will always beUNCERTAINTYabout careeropportunitiesand risks.
- 99. The best opportunities are frequently theones with the MOST QUESTION MARKS.
- 100. When it’s not clear how something will play out,many people AVOID IT ALTOGETHER.
- 101. Take intelligent risks and you will findTHE OPPORTUNITIES THAT OTHERS MISS.
- 102. So, CONGRATULATIONS on the hard workyou’ve put into your education thus far,but your learning has just begun.
- 103. Graduation is NOT the end of learning.
- 104. We are all WORKS-IN-PROGRESS.
- 105. Each day presents an opportunity toLEARN MORE, DO MORE, BE MOREin our lives and careers.
- 106. In the world of work,EVERY DAY IS EXAM DAY.
- 107. If you’re not GROWING,you’re CONTRACTING.
- 108. If you’re not moving FORWARD,you’re moving BACKWARD.
- 109. Develop yourCOMPETITIVEADVANTAGE.
- 110. Build yourNETWORK.
- 111. And takeINTELLIGENTRISKS.
- 112. If not now, when?
- 113. READTHE BOOKAND TRANSFORMYOUR CAREERClick HereTO LEARN MORE