What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

Get more tips from the world's best presenters: http://bit.ly/Z8Spem 

Published in: Leadership & Management, Presentations & Public Speaking, Business

What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters from HubSpot

Transcript

• 1. WHAT WOULDSTEVE DO ?10 lessons from the world’smost captivating presenters
• 2. Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.
• 3. Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.
• 4. The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.
• 5. Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.
• 6. Yawn-inspiring presentationsdon’t sell products.
• 7. Awe-inspiring presentationscan move mountains.
• 8. Let the world’smost captivatingpresentersteach youhow tomove mountains.
• 9. Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products.
• 10. Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products. Or both.
• 11. TIP #1Craft a story that capturesboth heart & mind.
• 12. Humans have been telling stories for thousands of years.
• 13. We don’t live our lives inbullet points.•  I was born in the Ukraine in 1972.•  My family left the Soviet Union in 1975.•  In 1980, my brother Andrew was born (in the U.S.).•  I won my first school Spelling Bee in 1981.•  I graduated from high school in 1990.•  I graduated from college in 1994.•  Recently, I turned 41
• 14. We live our lives in images & stories.
• 15. A story has a beginning, a middle & an end.
• 16. A story has a beginning, a middle & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.
• 17. A story has a beginning, a middle & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
• 18. Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandma’s house again.A story has a beginning, a middle & an end.
• 19. A presentationis a visual story.
• 20. Movies are alsovisual stories.
• 21. Filmmakers don’t makemovies without a script.
• 22. me. paper, rust withT rtSta PowerPoint. not
• 23. Emotions make stories stick.
• 24. They’re like neon signs telling your brain,“REMEMBER THIS!”
• 25. When emotions are triggered,dopamine floods the brain.
• 26. Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. rms nearlySmoking ha in the body nevery orgaading cause& is the le ble death in of preventa the U.S.
• 27. TIP #2Create slides that leadyour audience to say “YES.”
• 28. Getting to “YES” means answeringWhy, How & What.
• 29. Getting to “YES” means answeringWhy, How, & What.why should I care?
• 30. Getting to “YES” means answeringWhy, How, & What.why should I care? how will this improve my life?
• 31. Getting to “YES” means answeringWhy, How, & What.why should I care? how will this what must I do? improve my life?
• 32. TIP #3start by telling usWHY WE SHOULD CARE.
• 33. Start by telling us why we should care.
• 34. TIP #4show us how your productWILL MAKE OUR LIVESBETTER.
• 35. TIP #5 USE SIMPLE LANGUAGE,FREE OF JARGONS.
• 36. simple. “1000 songs in your pocket.”  
• 37. simple. jargon. “1000 songs in your pocket.” “Today we’re introducing a new, portable music player   that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”  
• 38. TIP #6USE METAPHORSTO GIVE MEANING.
• 39. “   What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. STEVE JOBS   ”  
• 40. TIP #7DITCH THE BULLET POINTS.PERMANENTLY.
• 41. STEVE JOBS NEVERUSED BULLETPOINTS.
• 42. NEVER.
• 43. Bullets are for guns& to-do lists—not presentations.
• 44. TIP #8DON’T JUST TELL US.SHOW US.
• 45. Humans process images60,000x fasterthan words.
• 46. Humans process images60,000x fasterthan words.circle
• 47. Humans process images60,000x fasterthan words.circle
• 48. We also recall informationpresented as images6x more easily than text.
• 49. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
• 50. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
• 51. TIP #9IT’S NOT A PRESENTATION.IT’S A PERFORMANCE.  
• 52. PRACTICE,PRACTICE,PRACTICE.
• 53. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
• 54. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story
• 55. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS building the slides
• 56. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS rehearsing 30 HOURS building the slides
• 57. TIP #10THERE IS NO SHORTCUT  TO EXCELLENCE.
• 58. GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem