Creative Workshop Teacher's Guide
Published in: Design
Transcript
- 1. i e D M il- et T le ce, hat um mer pp Ma ate k Me dab P, EP, Pu or e Gam by N inking O ing W ne A ess ec re wn rmy gra ino ter ed Chec Se CD, L Sto Is L de i, V See ot A ,R iPho Go nd rd Pos re se op 51 Tour de H 52 Wacky Ve 50 Patien Bio Vid 53 Excuse to 49 Th 54 Th Rob co . da Sh 48 eu 55 Mo a I ni, 47 .O e ,R 56 Re e nte og 46 Ve yp 57 ce for V.O oY 45 re Pri tot re n 58 du E. uA ro 44 OBSERVATION he ch o on P Re 59 N ti ,T y Te 43 0 CTIO nY 6 mo TRU ink he tM h 42 ro ing s INS W P IT 61 dd Ju INN dy e ff a neles 41 Cr rW and OV 62 R ea h It O AT Dis ite oo C IO ’s r td aid 63 Wr olla N Let 40 Ou Up, t Pl w ar Wo en r aD ITY 64 39 I He L’ Oh List t Fo Tha IAL pe 38 rom part 65 uy ? I’d B T tore Us A TER ar 37 er Te 6 6 t’s in S MA Wh a Nev 36 d 67 rs Diape t Goo U rban Lick I 68 35 mut t of Ga pe Face 9 Ou 34 Ty ke a Nap 6 33 Let’s Ta -Casting 70 Future 32 Sell Me a Bridge 71 This Is for Your Health 31 Going to Seed 72 Paper, Plastic, Glass, Vapor 30 Flappin 73 Free Tib et Blog g in the Win d DAVID SHERWIN & INTERPRETATIO 29 I’v 74 Bli N e Got a nded b MARY PAYNTER SHERWIN y the Lig Golden 75 28 ht Ticket teacher’s guide Ten-S econ Touch 76 27 d Film Scree Crea Sniff n of D ION Festiv 26 ture al 77 Test eaf R ock UT Feat Can Ima ure EC 78 25 WORKSHOP gin You creative EX ar y He a Tot 24 Film 79 Ben rM ally Ce din eN gG He 80 Wh 23 rea ow? l at eog Sh 01 Do rap22 Bo We ave IK hy 21 ok s, S no 02 He ll, in Op Re he 20 po Sh FOU llo My w? De 03 po ,M rt Ea NDA 19 Bo ad sit ave 04 s TION sy T yN ok es 18 … a Ph 05 im am At 17 ryb ilo It S sA 06 tra On B o 16 sp eM oo eI 07 C s ct 15 I’m 0 08 eL he I’m ac kE h rs in Sto unds Mr. Free nd Fee ine Dra Ro eL Hey, Be Grid ing Blu ck 14 10 Ass 9 Tra og ling e tte Sixty- win o Spray You g lock ro 13 Three ocia 10 Grung Rea x 10 ed aB nV Seco lly, Mad Paint tion gic San e in O iny 12 Strange C R nd lan evet s 11 Future Pen
- 2. CONTENTS build upon this work! ............... 3 INTRODUCTION: what DO design students need? .............. 5 Using creative workshop in a classroom setting ............ 13 Teaching the challenges: Foundation ............................... 21 Execution .................................. 30 Materiality............................... 42 Instruction ............................... 49 Observation . ............................. 52 . innovation ................................ 55 interpretation......................... 62 about the authors .................... 71 GET THE BOOK ............................. 72layout based on a design by Grace Ring, HOW Design Press
- 3. Build Upon this Work!This e-book is an accompaniment to CreativeWorkshop: 80 Challenges to Sharpen Your Design Skills, Creative Commons License Infopublished in November 2010 by HOW Design Press. The material contained in this eBook isThe print book contains 80 creative challenges that ©2011 David and Mary Sherwin. It is offeredwill help any designer reach a breadth of stronger under a Creative Commons Attribution-design solutions, in various media, within any set time NonCommercial-ShareAlike 3.0 Unportedperiod. Exercises range from creating a typeface in License for use internationally. The full detailsan hour, to designing a paper robot in an afternoon, of the license can be found here: http://to designing web pages and other interactive creativecommons.org/licenses/by-nc-sa/3.0/experiences. Each exercise includes compellingvisual solutions from other designers and background To quickly summarize the license:stories to help designers increase their capacity You are free to…to innovate. Share: To copy, distribute, and transmitThis e-book was written to work in concert with the workCreative Workshop. It is a work in progress, intendedfor teachers of design & creative thinking, but it may Remix: To adapt the workalso be helpful for designers and creative managers. Under the following conditions…If you have any updates or improvements to the ideas Attribution: You must attribute the work in thecontained here—or if we made a mistake—we’d love manner specified by the author or licensorto incorporate your input and promote your thinking (but not in any way that suggests that theyto the greater design community. And if you’ve endorse you or your use of the work). Pleasecreated a challenge and tried it out with others, we’d provide attribution back to the authors aslove to consider it for a future Creative Workshop book. follows: “From Creative Workshop: A Teacher’sWrite us at david@changeorderblog.com. Guide by David and Mary Sherwin, http:// www.CreativeWorkshopTheBook.com” Noncommercial: You may not use this To order copies or have work for commercial purposes. If you’d Creative Workshop supplied like to, you’ll need to contact us at david@ changeorderblog.com for permission. to your university bookstore, Share Alike: If you alter, transform, or build call 1-800-289-0963. You can upon this work, you may distribute the also buy copies online at resulting work only under the same or similar license to this one. http://bit.ly/CWTheBookBuild Upon this Work! 3
- 4. 4 Exercise #
- 5. Introduction: What DoDesign Students Need?“If you want to study something, it’s better not to know what the answer is.”—Shunryu Suzuki, “Find Out for Yourself”When considering the skills that today’s designers The answers we received back were surprisinglyneed to be successful in today’s job market, we often consistent, and distressingly integral to the success offocus on job requirements, which are listed in tidy any designer working today. The majority of them fellbullet points on recruitment requests: into the following four categories: • Experience working in Adobe Creative Suite 1. Big-Picture Ideation Planning version du jour the Execution • Knows Flash, Dreamweaver, HTML5/CSS3, Strong conceptual thinking is the root of any well- Javascript, and more esoteric flavors of script- crafted design execution—and the skill of creating ing languages (and theoretically knows how concepts through focused brainstorming is often to create an interactive experience) learned through mentorship or brute repetition on • 3 -5+ years of “related” design experience the job. Additionally, most designers discover that an idea is meaningless if it isn’t delivered on time andCreative Workshop, both the book and the class, executed well. So, effective ideation requires strictwas inspired by a survey we conducted in 2008 with time management and structure. Otherwise, we’re justdesigners and creative directors with whom David creating napkin sketches.had worked in the past, as well as creative leaders inthe American design community whose paths we had “My experience working with young designers iscrossed. Specifically, we wanted to know what today’s that they are excited and interested in present-creative directors and designers sought in students ing a technique. Often there is little thoughtemerging from design school—what skills students behind it other than it looks cool. I prefer toweren’t learning that could be infused back into their have the cool as the topping for a carefullycourse curriculum. planned design.”The questions in the survey were open-ended, such — endy Quesinberry, creative director and Was: When working with or managing other designers, principal of Quesinberry Associateswhat skills do you most actively cultivate? We also “Idea generation has become increasinglyasked for anecdotes regarding how they overcame important to me. That means no computer!a difficult design challenge, thereby stretching their Just sketches and notes and scribbles andtalent and growing a practical design skill. mood boards. These all help keep ideas fromIntroduction: What Do Design Students Need? 5
- 6. becoming too precious, and encourages with a willingness to share and help each exploration of ideas. There’s something about other… It just doesn’t feel like work when you’re sitting down and finessing an idea on the doing it right.” computer that can make it harder to let go of — uane King, principal of BBDK and creator of D an idea that’s just not working. Even when you the design blog Thinking for a Living know it’s not!” “Trust is by far the most important thing. It’s —Michel Vrana, book designer fragile and takes time to build, but only with trust can there be collaboration. And only with collaboration will people help each other to make the best ideas in the group surface.”“Technology and — cott Berkun, author of The Myths of S Innovation and Making Things Happentools should not get in 3. Sketching Ideasthe way of your ideas. Out of all the tools available to a working designer, the humble pencil is often the quickest method to accessThe second this happens, one’s intuition. It’s often not listed as a requirement in a job listing, but creative directors and designersyou’re screwed.” looking to hire you will listen not only to what comes out of your mouth, but also the quality of thought—David Conrad that you render through design sketching. Only after considering a sketch can the design execution take place, whether via Photoshop, code, or tempera paint. “The ability to sketch an idea before executing2. Collaboration Communication it is fundamental to any work environment and to any economy. Sketching affords designersEven for solo designers, collaboration is the lifeblood the ability to suggest without committing toof any professional creative endeavor—with your marks or grids or any element of design. Byclients, with fellow designers, and with vendors that quickly sketching out ideas, the poor onessupport fulfilling your work. But to collaborate well, you fade quickly from priority without wasting pre-have to squelch your ego, speak your mind, bring in cious time to execute them. The discerningpartners from other disciplines beyond design, and designer uses sketching to rule out as well asknow the business problems you’re trying to solve. rule in dominant ideas about the formal ele- “Sharing your thoughts isn’t a risk, it’s an asset. ments of any communication. It is the domain Creative kinships with people from a wide of the sketch where the concept is nailed variety of skill sets serve to expand your views down as well, instead of massaging more aes- of what’s possible. Whether designers, pro- thetic details, which don’t matter one iota if grammers, motion graphics artists, illustrators, the big idea doesn’t work.” copywriters, or photographers, the result will —Carrie Byrne, Creative Director, Worktank be a mix of cultural, economic, and creative energy that can offer true originality while test- “Technology and tools should not get in the ing your assumptions of how things are done… way of your ideas. The second this happens, I love to watch the sparks fly when creative you’re screwed.” individuals meet, match wits, and inspire each —David Conrad, Studio Director, other. I also thoroughly enjoy participating in Design Commission these exchanges myself. These relationships require honesty and a lack of ego combined6 Introduction: What Do Design Students Need?
- 7. across the table and told the client that ‘this4. Resilience Under Pressure site will be designed and developed with aTo quote Scott Berkun: “There is nothing like the modern, CSS-based format.’ I had no clueimpossible and the unfair to stretch your talents.” if I’d be able to pull it off. With the addedDesigners who focus their energies on untangling pressure of having given my word I threwextraordinary and seemingly intractable problems myself into the project and succeeded wherelearn design fundamentals more quickly, while before I had not. I’ve never gone back toexposing new domains for future exploration. However, table-based work since. Pressure and fear isthese kinds of “stretch” projects must be balanced an excellent motivator.”with time for reflection, or designers will burn out. — ndy Rutledge, Principal and Chief Design A “There was a time in my career when I worked Strategist, Unit Interactive for an individual who directed a department of a well-known agency. This was a person How Can Students Acquire of questionable character who overstepped These Skills More Quickly? boundaries in every way possible. This Devil wore Prada. The years spent at that place Why aren’t more students graduating with these skills? were my second college education. My but- Can these skills be taught in that setting at all? tons were pushed. My ego was battered and In the classroom, there may be a desire to focus on bruised. Because of this, my creativity/problem deep study of design fundamentals, such as typog- solving was stretched to new levels. This was raphy, layout, and the use of computer programs, the most tortuous yet rewarding experience of rather than exploring various domains of design. But my career. Although it may not seem like it at in analyzing the survey we’d sent out more thoroughly, the time, being pushed beyond what you think we realized that developing a fast-paced sequence of is possible is the best education available.” quick design challenges would force designers to ide- —Jon Lindstrand, designer ate in an improvisational manner. They could illustrate their ideas in collaboration with fellow designers, and communicate them to a client or teacher. Recent thinking by design educators in America is“There is nothing like echoing this desire to create:the impossible and “curricula characterized by flux rather than stability; classrooms that are open and perme-the unfair to stretch able rather than closed and finite; teaching materials understood as participatory plat-your talents.” forms that are modular and extensible; and pedagogical practices founded on perceiving the larger system rather than isolated entities—Scott Berkun within that system.” — olly Willis, “Embracing Flux,” New Contexts/ H New Practices: Six Views of the AIGA Design “I had been studying how to design and devel- Educators Conference, edited by Julie Lasky op web pages without using tables for layout, It can be just as hard to effectively learn the skills I’d instead using divs and CSS entirely, but found identified in two- and four-year design schools as it is it quite difficult. I always had to abandon my in the workplace. But not all of this knowledge must effort and go back to table-layout as I butted come from doing graphic design projects. We’ve up against my knowledge and skill limitations. been following ongoing discussions on the Interaction Shortly after starting my first job at an agency, I Design Association’s website regarding this subject. had a client discovery session where I looked Diversion Media, when queried by a graduatingIntroduction: What Do Design Students Need? 7
- 8. student about work experience requirements for across all disciplines of design—many of extraordinarybecoming an entry-level interaction designer, complexity and difficulty. Most of the people in thesaid this: class were also working full-time as designers. Most of them had tool-based skills with the latest and greatest “The only way to acquire all these skills is to do software. The only stipulation was that for each chal- projects… However they don’t all need to be lenge in the class, they would need to turn in a pencil- UX projects. If you’ve been a carpenter, short based sketch of their solution, unless a computer order cook, or theater designer you probably execution was required. have a lot of them already. Plus, of course, you need to demonstrate killer deliverables, The structure of the class was not invented whole- mastery of several software programs, and sale by the two of us. One of our first roommates familiarity with the development process. I’d post-college was a graduate student in poetry. In also like to know that you’ve been on at least the summer of 1999, he took a class called “Instant one successful software project through the Thesis, or 80 Works in 7 Weeks,” which was being full lifecycle (from whiteboard to launch). All taught by the poet Peter Klappert. The class explored of the above is much more important than an collage methods, blot-outs, concrete poetry, metric/ arbitrary number of years...” fixed forms, linked verse, anaphora, dialogue, satire, visual shape, collaborative writing, fixed and looseSo, every student must master new software technolo- rhyme schemes, musicality, tone, and dozens of othergies, old-school design theory, and production meth- approaches. Each student was responsible for fulfillingodologies, while fulfilling more projects. But we think in-class and take-home exercises, as well as comingthe dirty secret is not in that a designer should spend up with their own exercises that could be shared withweeks or months on those projects. The projects the class. Many students found the class to be oneshould be unfair in their construction, and limited to a transformative creative experience far beyond anyan hour or two at a time, not days or weeks. other classes they had ever taken in college or gradu- ate school. With a little research, we discovered that Peter’s class was adapted from a course taught at the Corcoran School of Art—one where students were only allowed“Without rules, you’ve two weeks for creating 80 artistic works! The artist Angie Drakopoulos said this about her experience ingot no target to aim for. the Corcoran class:Without flexibility, you “The Corcoran encouraged students to work with many different media and explore newhaven’t the freedom to ideas. What I really learned was a way of think- ing about art, not necessarily how to make it,redefine the target.” but how to think about making it. One of my favorite exercises, in my junior year, was a proj- ect to make 80 works in two weeks. We were—Duane King given specific instructions on different media that had to be used, or an idea to be incorpo- rated, or a color, or words for a piece to refer to. It was exhilarating; it really opened my mindcreative overload as a to the possibilities of making art. Also, becausepedagogical approach of the project’s size and deadline, you couldn’t spend too much time on any individual work;To prove this theory, David taught two quarter-long so you achieved a certain degree of detach-classes where recent graduates from design school ment from the end result, which allowed a lotwere tasked with solving 80 creative challenges of latent ideas and tendencies to surface. I8 Introduction: What Do Design Students Need?
- 9. think that was the first time I experienced art as a mind-game.” challenge You’ve been asked to submit anDesigning Structures for Improvisation identity design for the 2012 OlympicCould design be approached as a similar sort of mind Games in London. The initial sketchgame, fostering a similar sense of detachment, allow- of your logo must be composeding intuition to bubble up from the margins? Would from a single, unbroken line. Onceit possible to cram a set of wildly divergent design you’ve placed your pen or pencilexercises into the course of short time frame, forcing down on the paper, you can’t take itdesigners to exercise the full breadth of their abili- off the page until the logo is complete. Don’tties in a finite period of time—learning critical skills go back for corrections—embrace mistakes!more quickly? Would people in such an environmentbecome better designers at an exponentially fasterrate, with substantially better output? Almost everyone knows what the Olympics are, so a design brief isn’t required to understand what charac-During 2009, we worked to construct the challenges teristics may comprise a great logo for the event.that would serve as the foundation of this “80 Works”class for designers. What made this a difficult challenge was the con- straint around how you exercise a critical, almostWhen considering what would comprise these commonplace skill for any designer: sketching.design challenges, one of Duane King’s responses to Becoming more mindful of what ideas flow out ofour survey best summarized the spirit of our approach: a set of intuitive pencil gestures, and using those “There are various factors in creating an ade- gestures as finished material rather than polishing quate space for a creative team to work within, and refining identity concepts with tighter sketches but I tend to focus on the definition of struc- helped students begin to trust their initial ideas and tures for improvisation, simplicity in complex- their hand-crafted nature. ity and freedom of will. Without rules, you’ve We also had students try out a variant where teams got no target to aim for. Without flexibility, you of people had to create Olympic logo ideas with a haven’t the freedom to redefine the target.” different constraint:We loved the notion of “structures of improvisation”and how it encouraged a push and pull between take it furtherrules and flexibility. We knew that each challengewould have to combine open-ended flexibility with Get into a team of four people. Together, you willrigid rules. The time limit for each challenge would sketch a new logo for the upcoming Olympics. Thealso have to force an immediate confrontation of the design will be passed from one person to the next.problem at hand, rather than letting solutions rumble Each person, using a permanent-ink marker or col-around in the subconscious for a few days. ored pencil, can contribute one element to the design at a time. If you’re crafting type, you can dot an i orAs an example, one of the first challenges David cross a t, but only one word can be written per persontaught in the class was “One Line Logo,” which has a (unless it’s a run-on, if you really want to bend the30-minute time limit: rules). Altering the paper in any way can also consti- tute an element of your design. Keep in mind: once you’ve started, you can’t crumple it up and start over again. And when you’re done, your team will share your work with the class.Introduction: What Do Design Students Need? 9
- 10. This is the opposite of the previous constraint: instead Throughout each class, the students learned toof completing an idea in one gesture, the idea must use timeboxing both in solving individual challengesbe painstakingly communicated or collaboratively and in team collaboration, working in short sprintscreated. And with only one shot to put the idea down tempered by pauses for evaluation and reflection.on paper, the students had to be clever about inte- When solving design problems, the studentsgrating any mistakes into their final identity sketch. would use the first timebox as a place to use unorthodox brainstorming methods to kickstart This is only one example of how we constructed their creative process. the challenges. In the last section of this e-book,“Teaching the Challenges,” we provide further By repeating this process over and over again— thoughts around what makes the challenges sometimes in as little as 15 to 20 minutes—students in Creative Workshop so, for lack of a better had a chance not only to exercise their own talents word, challenging. under pressure, but to also gain an appreciation of the ways fellow designers solved the same problems. Structuring the Design Process Needless to say, during the first few weeks the stu- Through Timeboxing dents struggled. They were putting in sleepless nightsIn the process of brainstorming the challenges, perfecting design executions instead of following thewe realized the following: If a designer knew which skill provided class instruction and focusing on simplethey want to learn, almost any kind of problem could pencil sketches of their ideas. By the end of the class,be designed to help them acquire it. But the way stu- however, they were exploring strong design ideas fromdents tried to solve the challenges, and the specific sketchbooks filled with possible design directions andprocesses they used to arrive at a solution quickly, spending less time sweating under their deadlineswould require an explicit structure if they were going in class and at work. They learned to collaborateto succeed in the time frames they were provided. with each other effectively; with such short deadlines,And this structure needed to start with a designer there wasn’t time for ego. And, most importantly, theyidentifying strong ideas, before she or he became explored domains of design they had never experi-lost in the flow of polishing an executed design. enced before, which redirected many of their career paths dramatically.In researching and testing different design processes,the one that stood out as an exemplary model for the You can read more about timeboxing and using light-class was timeboxing. This technique is often used in weight brainstorming methods beginning on page 4the world of software development, but it’s just as use- of Creative Workshop.ful when creating design solutions. It also keeps design-ers from moving too quickly into a design execution,before they’ve brainstormed a broad range of ideas.“Pretending you know what you’re doing is almostthe same as knowing what you are doing, so justaccept that you know what you’re doing even if you don’t and do it.”—Bre Pettis and Kyo Stark, “Cult of Done Manifesto”10 Introduction: What Do Design Students Need?