Jan Eric Peters, Die Welt, Inside Axel Springer: The Online to Print Experiment, 12 June

Jan Eric Peters, Die Welt, Inside Axel Springer: The Online to Print Experiment, 12 June from Global Editors Network

Transcript

1. From print only to online to print A case study by Jan-Eric Peters Editor of WELT-Group and WELT am SONNTAG GEN Summit, June 2014
2. 2002 Two newspapers and a website
3. Triple play: Digital, TV, Print 2014 3 Triple Play: digital, TV, print 2014
4. Interna(onal Newspaper Of The Year More readers „Die WELT“ – A story of innovation 4 2010 Interna(onally ﬁrst newspaper on the iPad (together with NYT, WSJ) 3000 newspaper pages every month 2004 First German quality brand with a paper in tabloid format Winner of many awards 2013 New newsroom focussing on digital media 2013 Purchase of TV-‐ News-‐Channel 10 million unique users per month 2012 First German media outlet with digital paymodel 1995 First German paper with a website 2002 First multi-paper- newsroom 2006 Fully integrated newsroom and „online first“ 2012 New workflow „online to print“
5. From print only to online to print 5 2002 2006 2012 First multi-paper-newsroom worldwide One team – two daily papers Integrated newsroom and online first One team – all media A revolutionary change: online to print One team – focussing on digital media
6. One newsroom – Three paces
7. Our earnings 1. 2. 3. We are digital! Only 12 people produce our national broadsheet We are faster! Focus on digital needs, better communication Papers profit, too! Small team, but more stories to choose from
8. Our learnings 1. 2. 3. Integration! Staff needs to be responsible for print AND online Be radical! There is no time for eternal evolution Communicate! Always talk about what you do, why and how you do it