Saturday, June 27, 2015

Managing the politics of content - #PSUweb 2015

Managing the politics of content - #PSUweb 2015

Higher education web teams often encounter internal politics that prevent their content and their digital efforts from succeeding. This presentation covers why politics exist, as well as many real-life stories for how to manage and overcome them to ensure that digital efforts succeed.
Published in: Education, Marketing, Government & Nonprofit

 Transcript

  • 1. Managing the Politics of Content Hilary Marsh PSU Web Conference 2015
  • 2. Marketing Product Line
  • 3. Everyone Else Web Team
  • 4. What Politics Look Like
  • 5. http://www.pakistantoday.com.pk/2012/09/11/entertainment/10-things-you-should-know-about-your-job-interviewer/
  • 6. http://www.georgiancollege.ca/academics/full-time-programs/electrical-engineering-technology-co-op-eety/
  • 7. http://www.qwhn.asn.au/managementcommittee.htm
  • 8. http://blog.hostelbookers.com/travel/how-to-pack-your-backpack/ 2004 2007 2010
  • 9. http://www.technologist.eu/the-mindfulness-movement-connecting-body-and-mind/
  • 10. http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706
  • 11. http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706
  • 12. http://wrcofsanford.webs.com/apps/photos/photo?photoid=121493706
  • 13. http://www.scag.gov/
  • 14. “We have a carousel on our website because politics.” – Dave Olsen, www.dmolsen.com/ Confab Higher Ed 2014
  • 15. Content is… Event Product Class Program Research
  • 16. Content strategy is… Event Strategy Product Strategy Class Strategy Program Strategy Research Strategy
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