Wednesday, June 24, 2015

Writing for Mobile: Don't Shrink It, Rethink It

Writing for Mobile: Don't Shrink It, Rethink It

Writing for Mobile: Don't Shrink It, Rethink It, by Marta Rauch and Jenny Stout, presented at STC 2015. Exercises include prototyping content for mobile apps. Guidelines provided for usable content for mobile devices and wearable technology, including smartwatch apps for Android Wear and and Apple Watch #STC15 @martarauch
Published in: Marketing, Mobile, Technology

Transcript

  • 1. Writing for Mobile: Don’t Shrink It, Rethink It! Marta Rauch Jennifer Stout @martarauch #STC15
  • 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Raise your hand if you have worked on a mobile project Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Mobile content overview Prototypes Exercise Resources Find our slides on SlideShare http://www.slideshare.net/MartaRauch Don’t Shrink It, Rethink It! Prototyping is key to mobile content Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Explosive growth for mobile devices 1B smartphones shipped in 2014 Over 1B Android devices, and we check them 100B times per day Apple app store in 2014 had 1.2M apps, 75M downloads http://www.idc.com/getdoc.jsp?containerId=prUS24645514 http://www.theverge.com/2014/6/25/5841924/google-android-users-1-billion-stats http://techcrunch.com/2014/06/02/itunes-app-store-now-has-1-2-million-apps-has-seen-75-billion-downloads-to-date/ Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Why create a mobile prototype? Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
  • 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Buy-in Requirements Feedback Schedule Quality Profit Helps with Diego Pulido, Paper In Screen Prototyping, UX Mag http://uxmag.com/articles/paper-in-screen-prototyping# Marta Rauch @martarauch Jennifer Stout Don't Just Shrink It, Rethink It
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