Tuesday, April 21, 2015

5 Factors Driving the Growth of UBER

5 Factors Driving the Growth of UBER

Valuations put a price tag of $40 billion on the ride sharing service UBER.

Uber is not without its critics. Many governments and media outlets are trying to shut the service down or regulate it out of business.

But, there are a few facts you can't deny. At one point, UBER was adding 20,000 new drivers A DAY. There are now more UBER drivers in New York than yellow cabs! Add to that UBER's pledge to enlist 1 million female drivers by 2020 and you have a PR powder keg ready to blow.

In this new presentation I share the 5 key factors fueling UBER's growth.
Published in: Business, Automotive, Technology



Transcript

  • 1. FACTORS DRIVING THE GROWTH OF 5
  • 2. GRAHAMDBROWN.COM If you want to get this presentation free watch out for a 
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  • 3. GRAHAMDBROWN.COM Why UBER all of a sudden?
  • 4. GRAHAMDBROWN.COM $335 Billion?
  • 5. GRAHAMDBROWN.COM $335 BILLION!
  • 6. GRAHAMDBROWN.COM …of which UBER is the biggest player
  • 7. GRAHAMDBROWN.COM UBER  COMPARISON  VALUATION   Nearly 10x next biggest private tech company valuation
  • 8. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM
  • 9. GRAHAMDBROWN.COM Share the love don’t forget to 
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  • 10. GRAHAMDBROWN.COM UBER > Facebook?
  • 11. GRAHAMDBROWN.COM or > Facebook + Google + Yahoo ?
  • 12. GRAHAMDBROWN.COM Yes, there is a lot of hype…
  • 13. GRAHAMDBROWN.COM but some facts are difficult to ignore…
  • 14. GRAHAMDBROWN.COM Old industries are being caught napping…
  • 15. GRAHAMDBROWN.COM “Uber is adding 20,000 drivers a month” - Harvard Business Review
  • 16. GRAHAMDBROWN.COM Progressive brands are getting on board…
  • 17. GRAHAMDBROWN.COM Brands realize partnership makes sense
  • 18. GRAHAMDBROWN.COM So, what’s fueling UBER?
  • 19. GRAHAMDBROWN.COM Here are the 5 drivers behind its remarkable growth
  • 20. GRAHAMDBROWN.COM #1 LOUDSPEAKERS vs TELEPHONES
  • 21. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 22. GRAHAMDBROWN.COM “I had this idea of looking at a smartphone as a remote control for real life, and this was the best example I had ever seen” - VC Matt Cohler
  • 23. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 24. GRAHAMDBROWN.COM Telephone models are more effective
  • 25. GRAHAMDBROWN.COM "Business has spent centuries making buying really easy. We’re just at the beginning of making sharing easy” - Neal Gorenflo, Cofounder Shareable
  • 26. GRAHAMDBROWN.COM #2 MILLENNIALS
  • 27. GRAHAMDBROWN.COM Millennials:  young  people  born  between  1983  and  2003   Source: TotalYouthResearch.com
  • 28. GRAHAMDBROWN.COM28 GRAHAMDBROWN.COM Millennials  are  now  in  charge…
  • 29. GRAHAMDBROWN.COM Mobile  Millennials  Changing  Business CHANGE Access Experience Mobile Customer Experience The Sharing Economy AutoHealth Retail Finance Travel Millennial customer expectations Mobile enabled disruption Vertical sectors affected Lookup Culture Source: TotalYouthResearch.com
  • 30. GRAHAMDBROWN.COM #3 PAIN POINTS
  • 31. “You need to understand the pain points, the transportation culture and the transportation systems that exist in every city and start making some educated guesses” - Travis Kalanick, CEO Uber GRAHAMDBROWN.COM
  • 32. US Driving License Ownership by Age 1983-2008 SOURCE: UMTRI 16 17 18 19 20-24 25-29 86% 81% 74% 66% 50% 30% 94% 90%87% 80% 69% 45% 1983 2008 LICENSES  FALL   Less  Millennials   are  getting   licenses  than   previous   generations.  The   change  is  biggest   in  younger   Millennials GRAHAMDBROWN.COM Source: TotalYouthResearch.com
  • 33. GRAHAMDBROWN.COM Accept  that  the  concept  of  ownership  may  be  changing   and  the  future  lies  in  access  and  sharing.
  • 34. GRAHAMDBROWN.COM Millennials  like  Uber  because  it  makes  the  experience  as   close  to  owning  a  car,  without  the  costly  overhead.
  • 35. http://www.google.com/trends/explore#q=car%20insurance www.TotalYouthResearch.com Data  on  Google  searches  for  “car  insurance”  shows  a   steady  decline.   GRAHAMDBROWN.COM
  • 36. http://www.google.com/trends/explore#q=carsharing www.TotalYouthResearch.com Yet,  Google  searches  for  “carsharing”  continues  to   increase. GRAHAMDBROWN.COM
  • 37. GRAHAMDBROWN.COM “We want to get to the point that using Uber is cheaper than owning a car” - Kalanick
  • 38. GRAHAMDBROWN.COM #4 SHARED EXPERIENCE
  • 39. www.TotalYouthResearch.com The  experience  of  driving  and  sharing  a  car  becomes   more  important  than  the  ownership  of  it. GRAHAMDBROWN.COM
  • 40. www.TotalYouthResearch.com is much less important than the nature of the content the act of sharing itself GRAHAMDBROWN.COM Source: TotalYouthResearch.com
  • 41. GRAHAMDBROWN.COM “You meet great, interesting people. You have great stories.” - Shelby Clark, founder RelayRides
  • 42. www.TotalYouthResearch.com STORYTELLER Every Millennial is a how are you going to help them tell their story? GRAHAMDBROWN.COM Source: TotalYouthResearch.com
  • 43. GRAHAMDBROWN.COM #5 EMPOWERMENT
  • 44. GRAHAMDBROWN.COM “The reality is, that most people want to help each other” Andrew Batey - Head of Marketing, Spinster
  • 45. GRAHAMDBROWN.COM Can Uber unlock people shut out from the market?
  • 46. GRAHAMDBROWN.COM Can Uber give locals what they want?
  • 47. GRAHAMDBROWN.COM these ideas are exactly why some people don’t like it…
  • 48. GRAHAMDBROWN.COM Sometimes media…
  • 49. GRAHAMDBROWN.COM
  • 50. GRAHAMDBROWN.COM but mostly governments…
  • 51. GRAHAMDBROWN.COM
  • 52. GRAHAMDBROWN.COM and they want it regulated…
  • 53. GRAHAMDBROWN.COM and they’re realizing that might be impossible
  • 54. GRAHAMDBROWN.COM “When you are a disrupter you are going to have a lot of people throwing arrows” - David Plouffe, mastermind behind Obama 2008 campaign
  • 55. GRAHAMDBROWN.COM Uber may well fail…
  • 56. GRAHAMDBROWN.COM but the model will live on…
  • 57. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 58. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 59. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 60. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 61. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 62. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL
  • 63. GRAHAMDBROWN.COM LOUDSPEAKER MODEL TELEPHONE MODEL ?
  • 64. GRAHAMDBROWN.COM Share the love don’t forget to 
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  • 65. GRAHAMDBROWN.COM “Professionals are no longer needed for the bare purpose of the mass distribution of information and the shaping of opinion.” - Larry Sanger 
 (cofounder Wikipedia)
  • 66. GRAHAMDBROWN.COM
  • 67. Build a Brand Worth Talking About GRAHAMDBROWN
  • 68. Get this Presentation as a PDF FREE GRAHAMDBROWN.COM

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