Branding is Dead: Long Live Brand Experience

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.

That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.

This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.

Click here to find out more about Brand Experience and why the era of Branding is dead...

Published in: Marketing

Branding is Dead: Long Live Brand Experience from Graham Brown

Transcript

1. Branding is Dead Long Live   Brand Experience
2. 73% of people said they shared something on social media while in the bathroom www.GrahamDBrown.com
3. Welcome to 2015… www.GrahamDBrown.com
4. …a world where everything   gets shared www.GrahamDBrown.com
6. all the time… www.GrahamDBrown.com
7. if you can’t wait to ﬁnd out what Brand Experience is… www.GrahamDBrown.com
8. www.GrahamDBrown.com then get my   >> free download << now
9. www.GrahamDBrown.com but if you’re still here, let’s continue
14. …which becomes your brand www.GrahamDBrown.com
15. So what works in 2015? www.GrahamDBrown.com
16. Branding? Brand Experience? or www.GrahamDBrown.com
17. Branding is… www.GrahamDBrown.com
18. …Tell ‘em you’re cool www.GrahamDBrown.com
19. …Tell ‘em in a BIG way www.GrahamDBrown.com
21. …but Branding doesn’t work   like it did 30 years ago www.GrahamDBrown.com
22. Branding in 1985 www.GrahamDBrown.com
23. Brand Experience in 2015 www.GrahamDBrown.com
24. Branding in 1985 www.GrahamDBrown.com
26. Branding in 1985 www.GrahamDBrown.com
27. Brand Experience in 2015 www.GrahamDBrown.com
28. Branding is dead… www.GrahamDBrown.com
29. Long live… Brand Experience www.GrahamDBrown.com
30. Share the love www.GrahamDBrown.com don’t forget to   hit the LIKE button so other Slideshare users can discover this too
31. Brand Experience is… www.GrahamDBrown.com
32. …customer storytelling www.GrahamDBrown.com
33. …stuff worth talking about www.GrahamDBrown.com
34. …creating value www.GrahamDBrown.com
35. …and by the way if this presentation is of useful to you www.GrahamDBrown.com hit the LIKE button so other Slideshare users can discover it too
37. …creating memories www.GrahamDBrown.com
38. …joining the dots www.GrahamDBrown.com
39. …reconnecting communities www.GrahamDBrown.com
40. [google search “food trucks”] www.GrahamDBrown.com
41. …asking “what’s broken”? www.GrahamDBrown.com
42. …ﬁxing pain points www.GrahamDBrown.com
43. …taking risks www.GrahamDBrown.com
44. [google search “artisan coffee”] www.GrahamDBrown.com
45. …creating touchpoints online www.GrahamDBrown.com
46. …and touchpoints ofﬂine www.GrahamDBrown.com
47. www.GrahamDBrown.com Your brand is what people say about you when you’re not in the room - Jeff Bezos   CEO Amazon
48. which means… www.GrahamDBrown.com
49. your brand is what people say about you www.GrahamDBrown.com
50. and… www.GrahamDBrown.com
51. you can’t always be in the room… www.GrahamDBrown.com
52. Share the love www.GrahamDBrown.com don’t forget to   hit the LIKE button so other Slideshare users can discover this too
53. they will soon forget what your brand said but they’ll always remember how you made them FEEL www.GrahamDBrown.com flickr © instantvantage
54. www.GrahamDBrown.com want to learn how to create experiences that people share? ?
55. People © GRAHAM D BROWN 2015 FROM BRANDING TO BRAND EXPERIENCE Traditional marketing was a Branding based approach: positioning, awareness, campaigns. In the 21st century, marketers need to focus on Brand Experience FROM OUTSIDE TO INSIDE  Branding use to start outside the company: agencies celebrities, campaigns. Today however, Brand Experienc starts inside with th Brand Experience Sweetsp the intersection of your peop culture and metr Metrics Brand Culture TM want to know how brands like Apple, Starbucks and LEGO do it? www.GrahamDBrown.com Get these insights on the next slide…
56. www.GrahamDBrown.com …then GET my new E-Course   FREE to Slideshare users Start Creating Brand Experiences Worth Sharing… FREE

The world

Tuesday, April 21, 2015