Sunday, April 26, 2015

FutureCruise: Trends and Innovations in the Cruise and Ferry Business

FutureCruise: Trends and Innovations in the Cruise and Ferry Business


Peter Fisk is the author of "Gamechangers: Creating Innovative Strategies for Business and Brands" ... For keynotes, workshops and consulting projects contact him at peterfisk@peterfisk.com
Published in: TravelBusiness

Transcript

  • 1. FutureCruiseExploring the trends and innovations in the cruise and ferry business Email: peterfisk@peterfisk.com Website: www.theGeniusWorks.com Book: www.Gamechangers.pro Twitter: @geniusworks
  • 2. Future Drivers 2  
  • 3. Volatile Uncertain Complex Ambiguous +genius  
  • 4. Vibrant Unreal Crazy Astounding
  • 5. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7
  • 6. Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Middle Urban Travel Carbon
  • 7. Worldchanging Growth
  • 8. Worldchanging Growth
  • 9. Guiyang Circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world lives here …
  • 10. East Small West Big +genius   ProfitVolume
  • 11. ImaginationCapability +genius   CollaborativeIndependent DisruptingEvolving
  • 12. Customer Pull Relevance Business Push Average +genius  
  • 13. Exponential change
  • 14. Intelligent everything
  • 15. Every second
  • 16. Every minute
  • 17. The 99 cent business model Winning in a digital world …
  • 18. The $900 business model Digitally enabled real world
  • 19. Speedboats beat fast and focused supertankers
  • 20. We live in a time of ‘awesomeness’
  • 21. Think different
  • 22. Can you see the man?
  • 23. Intelligence + Imagination
  • 24. 25   Trends and Innovations
  • 25. Global East Women Ageing Urban Digital Intelligent Resources Uncertainty Global trends The Future Travel Map
  • 26. Global We East Participation Women Wellbeing Ageing Exclusive Urban Adventure Digital Connected Intelligent Solutions Resources Responsible Uncertainty Certainty Global trends Consumer trends The Future Travel Map
  • 27. Consumers are not average
  • 28. They all want something more
  • 29. More about attitude
  • 30. Young and older
  • 31. Changing attitudes
  • 32. Whats App
  • 33. Nike+
  • 34. TechShop
  • 35. Harley Davidson
  • 36. Harley Davidson
  • 37. Starbucks R
  • 38. Global We Collaborate East Participation Subscribe Women Wellbeing Design Ageing Exclusive Relevance Urban Adventure Virtual Digital Connected Mobile Intelligent Solutions Predictive Resources Responsible Sustainable Uncertainty Certainty Simplicity Global trends Consumer trends Business trends The Future Travel Map
  • 39. Alibaba
  • 40. es 1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight 1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok 1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova 1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi 1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars 1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla 1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri 1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s 1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha 1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress   futureproduct futurefashion futurefoodfuturestore futurehealth futuretech futuremakersfuturebank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands futuremedia 1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator 1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You   futureservice futurebrands © Peter Fisk 2014 peterfisk@peterfisk.com www.Gamechangers.pro The book includes 100 case studies of brands, large and small, from across the world who are shaking up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro
  • 41. Change Why  enabling Change the game … collaborative intelligent audacious networked
  • 42. audacious Google X 23 and Me Syngenta Tesla Motors
  • 43. Amazon Fidor Bank Scanadu Intuitive Surgical intelligent
  • 44. Airbnb Nike+ Lego Threadless collaborative
  • 45. Li and Fung Tencent Alibaba 3DHubs networked
  • 46. Disney Moven Epocrates Safaricom Change Why  enabling
  • 47. Global We Collaborate Multi-vacation East Participation Subscribe Asian Women Wellbeing Design Boutique Ageing Exclusive Relevance Older Urban Adventure Virtual Solo Digital Connected Mobile Integrated Intelligent Solutions Predictive Personal Resources Responsible Sustainable Localness Uncertainty Certainty Simplicity Segmented Global trends Consumer trends Business trends Travel trends The Future Travel Map
  • 48. Fast-changing leaders
  • 49. Zipcars
  • 50. Tripadvisor
  • 51. Apple Passbook
  • 52. Uber
  • 53. Uber
  • 54. Uber
  • 55. KLM Meet & Seat
  • 56. Delta Innovation Class
  • 57. Citizen M
  • 58. Citizen M
  • 59. Airbnb Airbnb
  • 60. Airbnb
  • 61. Airbnb
  • 62. Kabina Hotels
  • 63. 69   Cruises and ferries
  • 64. Global We Collaborate Multi-vacation Short-breaks East Participation Subscribe Asian Aspirational Women Wellbeing Design Boutique Healthy Ageing Exclusive Relevance Older Special shows Urban Adventure Virtual Solo Celebrations Digital Connected Mobile Integrated In control Intelligent Solutions Predictive Personal Immersive Resources Responsible Sustainable Localness Giving back Uncertainty Certainty Simplicity Segmented Modular Global trends Consumer trends Business trends Travel trends Cruise trends The Future Travel Map
  • 65. Disney MyMagic
  • 66. Disney MyMagic
  • 67. Segmented spaces
  • 68. Local, healthy, authentic
  • 69. Ingredient branding
  • 70. Modular pricing
  • 71. Lark at Westin
  • 72. Timely and topical
  • 73. New and exclusive
  • 74. Active and extreme
  • 75. Gift Experiences
  • 76. Make more time
  • 77. Explorer Cruises
  • 78. Be the Baltics
  • 79. 85   Big ship, small boats
  • 80. Global We Collaborate Multi-vacation Short-breaks Smart East Participation Subscribe Asian Aspirational Cheap’n’chic Women Wellbeing Design Boutique Healthy Spa clean Ageing Exclusive Relevance Older Special shows Always on Urban Adventure Virtual Solo Celebrations Multi-retail Digital Connected Mobile Integrated In control Global access Intelligent Solutions Predictive Personal Immersive Fast’n’easy Resources Responsible Sustainable Localness Giving back Good food Uncertainty Certainty Simplicity Segmented Modular My offers Global trends Consumer trends Business trends Travel trends Cruise trends Ferry trends The Future Travel Map
  • 81. Making it Happen 87  
  • 82. Cinnamon
  • 83. Cinnamon
  • 84. Volume of innovation efforts Last 10 years Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Where most innovation happens ©  Peter  Fisk  2015  
  • 85. Business     model   Finance Networking     Channel     Delivery Brand     Customer     experience   Core     process   Process   Enabling     process   Product     performance   Offering Product     system   Service     Cumulative value creation Last 10 years Where innovation has most impact ©  Peter  Fisk  2015  
  • 86. Put the customer first
  • 87. Look beyond the average
  • 88. Resolve the paradoxes
  • 89. Learn from other places
  • 90. Have a bigger vision …
  • 91. Be a bit different …
  • 92. Transport Tallink Travel Retail Hospitality Destination WellbeingEducation Entertain
  • 93. Global We Collaborate Multi-vacation Short-breaks Smart East Participation Subscribe Asian Aspirational Cheap’n’chic Women Wellbeing Design Boutique Healthy Spa clean Ageing Exclusive Relevance Older Special shows Always on Urban Adventure Virtual Solo Celebrations Multi-retail Digital Connected Mobile Integrated In control Global access Intelligent Solutions Predictive Personal Immersive Fast’n’easy Resources Responsible Sustainable Localness Giving back Good food Uncertainty Certainty Simplicity Segmented Modular My offers Global trends Consumer trends Business trends Travel trends Cruise trends Ferry trends The Future Travel Map
  • 94. Be bold Be brave Be brilliant
  • 95. Email: peterfisk@peterfisk.com Website: www.theGeniusWorks.com Book: www.Gamechangers.pro Twitter: @geniusworks