The Science of Happy Design - SXSW 2015
Published in: Design
Transcript
- 1. The science of Happy Design @paminthelab Change Sciences #happytech SXSW 2015
- 2. Technology makes us DIStracted
- 3. It leaves us Lonely
- 4. Reality is distorted
- 5. Technology may make us stoopider
- 6. Nomophobia yeah I think I have that Beth, Millennial “ #happytech
- 7. We feel addicted
- 8. We can imagine HIGH-TECH HAPPINESS
- 9. But then… #happytech
- 10. Pamela Pavliscak (part researcher, part data scientist) @paminthelab ChangeSciences
- 11. data despair reality WTF experiments happiness Robot apocalypse the pursuit of happiness #happytech
- 12. Global Values Survey and Gallup Happy Planet Index Access to technology can mean Greater happiness
- 13. 1996 Made first website 1997 Used Amazon.com for the first time 2000 Bought a Pets.com sock puppet 2001 Consulted fetus/fruit timeline on Babycenter.com 2008 Established dog’s social media presence 2013 Discovered Twitter 2014 Made a Tumblr blog with daughter A few Happy moments
- 14. And there is this…
- 15. Is it possible for technology & happiness to CO-EXIST?
- 16. We could ASK
- 17. Surveys interviews Diaries SAMPLING Observation Biometrics SENSING Eye tracking Social listening #happytech
- 18. We could OBSErVE
- 19. Surveys interviews Diaries Sampling Observation Biometrics Sensing Eye tracking Social listening @paminthelab
- 20. We could TRACK
- 21. Surveys interviews Diaries sampling Observation Biometrics Eye tracking sensing Social listening
- 22. We could Listen
- 23. #100happydays behavioral economics neuroscience positive psychology happiness#instagood micro-volunteering affective computing
- 24. Online study 8000 people 300 sites Diaries 1000 people Interviews 500 people Social listening 50 concepts/brands
- 25. Does happiness matter?
- 26. Rated Better Than Other Sites HappinessRatingAfterUse Aetna Healthcare.gov PBS Priceline Bank of America Citi Best Buy N=8000 Happiness = Better AmazonZappos Gap Expedia CBS WebMD Ally HGTV eHealth Chase Apple Kayak #happytech
- 27. Happiness = likely to return Likelihood to return HappinessRatingAfterUse Delta Priceline Bank of America US Bank T Rowe Price Humana Amazon Zappos Expedia WebMDChase Home Depot Best Buy Kayak CBS Hotels.comUSAA @paminthelab
- 28. Happiness Recommendations Happiness = Recommendations #happytech @paminthelab
- 29. Happy sites 65+ social sentiment scoreLess happy 45 avg social sentiment score Happiness = Positive talk
- 30. What does happiness Mean?
- 31. Source: Change Sciences Not too busy Beautiful and colorful My favorites are easy to use It has to be simple & clean Convenience above all else People say this
- 32. parallax simple authentic cinemagraphcatsinfographics video mobile responsive clever flatIoT big cards blurred geometric hipster low poly Shutterstock, 2015 Designers think maybe this #happytech
- 33. WIFI self- actualization self- esteem belonging safety physical well-being PERMA There are Many models
- 34. Is it Delight? #happytech
- 35. delight research explore create analyze plan
- 36. Everything on his site is funny but I have no idea why I would even need a password Dave, GenX “ #happytech
- 37. I got a notification as I walked through the store as if my phone anticipated what I was going to do Ronja, Millennial “
- 38. meh wow OMGyesmmm ( - -( ( ( ( ( ! ! Happiness varies in intensity #happytech
- 39. weeks days hours minutes now now minutes hours daysnow anticipate savor express recall Happiness unfolds over time #happytech
- 40. I use this app almost every day but I do not remember much really Brett, Millennial “
- 41. Design fog
- 42. connected in control entertained challenged nurtured informed smart inspired creative Happiness is made of this powerful @paminthelab
- 43. Pleasure + Purpose #happytech
- 44. Can we create Happiness?
- 45. 01 ease
- 46. Source: Change Sciences EaseofUseCombinedScore 75 Easy is the starting point #happytech
- 47. It takes a certain amount of Pavlovian conditioning to use the site Mick, Gen X “
- 48. AUTONOMY I can accomplish it without questions
- 49. CONTROL I am a bit less anxious
- 50. MASTERY I’ve got this down #happytech
- 51. 02 trust
- 52. AUTHENTICITY There is a real person in there
- 53. RESPECT You know the boundaries
- 54. I know it s an algorithm but it feels more like a friend Ali, Millennial “ ‘ #happytech
- 55. CARE You’ve got me covered
- 56. We were on the road and I worried a little but the system worked Todd, GenX “ #happytech
- 57. 03 creativity
- 58. + + + = WE feel EXPECTATION CREEP #happytech
- 59. PLAY I can try things out without risk
- 60. Discovery You surprise me a little
- 61. It is a balance of new discoveries and old friends Adrianne, Millennial “
- 62. Serendipity I’ll leave it to you
- 63. Making I can create what’s important to me
- 64. My little sister loves to draw and I love sharing photos of her Antonia, GenZ “
- 65. 04 connection
- 66. LIKE-MINDED I belong here
- 67. Seeing that people repost my pins makes me feel like I am actively involved in the art community Alyson, Millennial “
- 68. Presence People I care about are here #happytech
- 69. I love to see what other people are looking for Carol, Boomer “
- 70. Community We share an interest
- 71. I have connected with new people around the world and we help each other out all the time Mike, Millennial “
- 72. I feel happy when I can make someone else happy April, Millennial “ #happytech
- 73. 05 meaning
- 74. knowledge I am constantly learning
- 75. CONTINUITY I move between digital & real
- 76. I check on HONY every day because there is always a story that inspires me to do or give more Janessa, Millennial “ #happytech
- 77. NARRATIVE I’m part of a bigger story
- 78. Positive design is about possibilities Positive design helps people be more awesome
- 79. Happiness The one measure that matters Just No #happytech
- 80. Source: Change Sciences The happy path Pleasure + purpose
- 81. elements of happiness ease of use creativity trust connection meaning #happytech
- 82. Positive Design changesciences.com/a-positive-design-manifesto okcancelproject.com @paminthelab