Social Media Box-Office Hits of April 2015

Movie promotions today have been taken to a whole new level. Social Media has become the largest talking space for all topics. The same is seen when it comes to popularizing Hollywood movies. Making use of catchy hashtags and interesting posts, these movies try to grab maximum attention before the movie releases.

Here's a look at some of the most interesting social media measures adopted by various movies to gain popularity(March-April 2015)

Published in: Entertainment & Humor

Social Media Box-Office Hits of April 2015 from Simplify360

Transcript

1. Biggest Movies on Social Media MARCH-APRIL 2015
2. Summary Twitter Analytics • @Furious7 has the highest number of twitter mentions in the past 30 days • Movies watched by children and young adults(Inside Out, Cinderella, Paper Towns ) have a higher engagement rate as well as post/day on twitter • Though Furious 7 has the highest number of mentions, it has the lowest positive sentiment @ 8.4 Facebook Analytics • Furious 7 has the most likes and is the most talked about movie on Facebook YouTube Analytics • Trailers for Avengers: Age of Ultron have the maximum views on YouTube with approximately 141 million views. • Fifty Shades of Grey and Star Wars: The Force Awakens come at a close second and third with a 78.7m and 76m views respectively.
3. Comparison of Twitter Followers 39 2 3 26 17 1 1 7 2 2 0 5 10 15 20 25 30 35 40 45 % share of twitter followers 1. Avengers @39% 2. Furious 7 @26% 3. Fifty Shades@ 17% Movies Number of twitter followers Star Wars: Episode VII- The Force Awakens No official twitter profile The Avengers- Age of Ultron 1314158 Mad Max- Fury Road 8686 Mission Impossible V No official twitter profile Jurassic World 70873 Terminator Genisys 11885 Inside Out 11063 Ant- Man 104316 Magic Mike XXL 9911 Spectre No official twitter page The Fantastic Four 8772 The Hunger Games- Mockingjay Part 2 No official twitter page Furious 7 874816 Tomorrowland No official twitter page Fifty Shades of Grey 558793 Kingsman: The secret Service 28380 Cinderella 44,089 Pitch Perfect 2 227947 Entourage 63722 Paper Towns 55100
4. 0 1 2 3 4 5 6 7 8 9 10 The Avengers- Age of Ultron Mad Max- Fury Road Jurassic World Terminator Genisys Inside Out Ant- Man Magic Mike XXL The Fantastic Four Furious 7 Fifty Shades of Grey Kingsman: The secret Service Cinderella Pitch Perfect 2 Entourage Paper Towns Tweets/ Day Engagement % Cinderella has the highest tweet/day just ahead of Avengers Tweets per Day and % of Engagement Engagement: @Replies+retweets+mentions Mad Max Fury road has the highest engagement rate
5. Twitter Mentions in thousands 21.6 210 30.3 34.8 49.7 14.4 14 8.3 10.4 54.2 0.7 22.9 378 2.5 29.4 23.5 66.8 19.5 10.8 19.6 0 50 100 150 200 250 300 350 400 @starwars @Avengers, @Marvel's @MadMaxMovie #MissionImpossibleRogueN… @JurassicPark #HeIsBack, @Terminator @PixarInsideOut @AntMan @magicmikemovie #spectre @FantasticFour #HungerGames #Furious7, @FastFurious #Tomorrowland, @Disney @FiftyShades @KingsmanMovie @CinderellaMovie @PitchPerfect @entouragemovie @PaperTownsMovie 1. 3. 2. Furious 7 has the highest number of twitter mentions Fantastic Four (.7 thousand)and Tomorrowland (2.5 thousand) have the lowest twitter mentions
6. Sentiment Score 1. Pitch Perfect 2 2. Cinderella 3. Kingsman 1. Furious 7 2. Mad Max 3. Fifty Shades +VE -VE 26 75 13 54 52 57 60 75 60 48 72 32 8.4 61 14 76 88 91 59 65 0 10 20 30 40 50 60 70 80 90 100 @starwars @Avengers, @Marvel's @MadMaxMovie #MissionImpossibleRogueNation @JurassicPark #HeIsBack, @Terminator @PixarInsideOut @AntMan @magicmikemovie #spectre @FantasticFour #HungerGames #Furious7, @FastFurious #Tomorrowland, @Disney @FiftyShades @KingsmanMovie @CinderellaMovie @PitchPerfect @entouragemovie @PaperTownsMovie Sentiment score represents the amount of positive sentiment that the movie generates Sentiment score below 50 Sentiment score above 50
7. Observations • A Higher number of mentions does not mean that the sentiment is positive • Furious 7 has the highest number of mentions (378 thousand) but the lowest positive sentiment (8.4) • Movies such as Hunger Games and Spectre do not have official twitter handles. However, they are trending with their respective hashtags - #HungerGames, #Spectre • Similarly, movies such as Tomorrowland and Star Wars are being promoted on twitter by their production studios. Hence, the official twitter handle is being accompanied by the movie hashtag. E.g. #Tomorrowland, @Disney • Marvel and Cinderella have a high number of mentions and a proportionately high positive sentiment • Mad Max: Fury Road has low number of mentions (30.3 thousands) and a low positive sentiment at 13.
8. Cinderella 1,113,798 -2,000,000 -1,000,000 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 -10,000,000 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 NumberofPeopletalkingaboutthemovie Number of Likes Furious 7 Has the highest number of likes(53m) and the most number of people talking about the movie(63m). Yet it has a low engagement rate of 11.8%* Fifty Shades of grey The Avengers Mockingjay part 2 Number of Facebook Likes vs. Buzz The size of the bubble represents the engagement % (No. of likes/No. of people talking about it) Paper Towns Has lesser likes(0.6m) but a lot of people talking about the movie(1.1m). Hence, it has a high engagement % of 179.4% *Furious 7 is high on both likes and buzz probably due to its imminent release.
9. -200,000 0 200,000 400,000 600,000 800,000 1,000,000 -5,000,000 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 NumberofPeopletalkingaboutthemovie Number of Likes After removing the movies Paper Towns and Furious, we observe the distribution of the remaining movies: Mission Impossible V Cinderella Fifty Shades of Grey Mockingjay part 2 The Avengers Entourage Pitch Perfect 2 Terminator Genisys Highest Engagement % : MIV (28.27%) Facebook Likes: Mockingjay (21m) Buzz: MIV (852K) Number of Facebook Likes vs. Buzz
10. 0 0.5 1 1.5 2 2.5 3 3.5 4 Engagement (%) Post per day Paper towns has highest % of engagement Furious 7 makes the highest posts per day followed by Cinderella Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it. • Though Paper Towns has no significant post/day rate, it has the highest engagement rate • We can see that movies for children and young adults have a higher engagement rate E.g. Inside Out, Tomorrowland, Paper Towns (It is based on a popular book of the same name) Posts per Day and % of Engagement
11. YouTube: Trailer Views • Trailers include all official trailers including teasers • Trailer views have been picked from the channels MOVIECLIPS Trailers + movies official channel Avengers: Age of Ultron has the highest share of trailer views: approximately 141m. Marvel has released 3 trailers for Avengers plus a teaser trailer. Star Wars has just released one teaser trailer for The Force Awakens. Fifty Shades of Grey has two trailers and two teaser trailers. 76 141 58 70 78.7 34.7 0 20 40 60 80 100 120 140 160 Star Wars: Episode VII- The Force Awakens The Avengers- Age of Ultron Jurassic World Furious 7 Fifty Shades of Grey Pitch Perfect 2 *Views in Millions
12. Total Shares of Trailer *Shares on other social media platforms: Facebook, LinkedIn, Twitter, Pinterest, Google+ **The shares of the most viewed trailer of a particular movie has been taken 610,057 502756 406721 527541 353887 235824 365403 556886 411201 383092 250728 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 Star Wars: Episode VII- The Force Awakens The Avengers- Age of Ultron Mad Max- Fury Road Jurassic World Magic Mike XXL The Fantastic Four Furious 7 Fifty Shades of Grey Cinderella Pitch Perfect 2 Paper Towns Star Wars: The Force Awakens trailer has been shared the maximum number of times on various social media platforms followed by Fifty shades of Grey. They also have a similar share in the number of trailer views on YouTube. F
13. POPULAR SOCIAL MEDIA CAMPAIGNS Star Wars: Force for Change - A Message from J.J. Abrams
14. POPULAR SOCIAL MEDIA CAMPAIGNS Magic Mike XXL Where: Instgram What: Beyonce(28.9 million followers)unveiled the trailer for fifty shades of grey on July 2014 It received 495k likes and 87.8k comments
15. POPULAR SOCIAL MEDIA CAMPAIGNS Picture Source: http://www.thefwa.com/site/become-a-kingsman KINGSMAN: The Secret Service
16. POPULAR SOCIAL MEDIA CAMPAIGNS Tumblr Created a short storybook on Tumblr which allowed young fans to contribute Cinderella related content that would be featured on the site. Had a shoe cam at the Cinderella premiere which had 3,677,756 Views, 127,413 likes and 18,801 shares on Facebook. Used social media influencers such as Katie Rogers (Tumblr), Brent Rivera (YouTube, vine) and Jorge(YouTube) to promote the movie Source: http://variety.com/2015/digital/box-office/digital-tracking-cinderella-set-to-become-the-belle-of-the-box-office-ball-1201452230/
17. Sources: Data and Picture sources: • Official Facebook and Twitter profiles of movies • Movie website and official YouTube channel • www.youtube.com
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Thursday, April 23, 2015