Twiplomacy 2015 Presentation

How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 669 Twitter accounts in 165 countries.

Published in: Social Media, Government & Nonprofit

Twiplomacy 2015 Presentation from Matthias Lüfkens

Transcript

1. Twiplomacy 2015Burson-Marsteller, Geneva 28.04.2015 #Twiplomacy @Luefkens @BMdigital @Twiplomacy
2. 86%of all governments have a Twitter presence 100Foreign Ministries 67Foreign Ministers 172Heads of State & Government are on Twitter