25 Disruptive Technology Trends 2015 - 2016
Published in: Technology
Transcript
- 1. Brian Solis principal analyst & author @briansolis DISRUPTIVE TECHNOLOGY TRENDS 2015 - 2016
- 2. The Future is Already Here
- 3. The Future is not What We Were Told It Would Be
- 4. We Did Finally Get a Hoverboard…Prototype
- 5. Our Future Revolves Around the EGOsystem
- 6. Social Media 1.0 is Dead Social Media becomes part of a digitally transformed ecosystem Real-time and content marketing becomes more sophisticated and portable Social becomes key hub for shaping customer experiences Social connects the Zero Moment of Truth and the Ultimate Moment of Truth
- 7. The Future of Search and SEM Also Lies Outside of Google More than 88% of consumers are influenced by other consumers’ online comments. Source: Econsultancy.com
- 8. Messaging Apps are the New Social Media
- 9. Asia and Other Foreign Competitors Will Compete to Gain Share and Push Messaging Forward
- 10. Notification Windows Introduce a Thin Layer for Rapid Engagement. Redefines Future of “Apps”
- 11. Chinese Innovation is Going to Disrupt the US from the Outside In and the Inside Out
- 12. The Internet of Things is a Hot and Beautiful Mess Until It Becomes the Internet of Everything www.theconnectivist.com By 2020, the number of devices connected to the Internet is expected to exceed 40 billion.
- 13. Wearables Will Struggle to Find Their Place in Everyday Life. They Still Need a Killer App.
- 14. Virtual Reality Experiments with Killer Apps for Consumer and Vertical Markets
- 15. Focus on the Kids! Generation Z is Mobile First and Mobile Only and They’re Nothing Like Millennials Theawl.com
- 16. Youtube, Vine, etc., Represent “A” New Hollywood
- 17. Cyber Security Becomes Paramount to Prevent the Next #Sonygate
- 18. Some Companies are Still Greedy and Believe the Internet Should Not Be Open for the Sake of Profitability. This Will Impede Innovation.
- 19. Music Streaming Will Continue to Undermine the Music Business and Artistry. Artists Fight Back.
- 20. Wall Street Becomes Influential Again Forcing Brands to Trump Customer Experience for Revenue
- 21. Crowd Capitalization Accelerates Disruption…Everywhere.
- 22. There are 163 Cryptocurrencies in Circulation
- 23. Bitcoin is Widely Known, Though Its Market Cap is Down, The Bitcoin Stack Will Revive the Movement
- 24. Joel Monegro
- 25. Mobile Payments Early Today, but Will Soon Skyrocket In late 2013, just 6% of US adults said they had made a payment in a store by scanning or tapping their smartphone at a payment terminal. It will go up to 8% this year. Apple's introduction of the Apple Pay will be the key factor that will drive this percentage up.
- 26. Mobile Payments are Already Gaining Traction Nearly 15% of Starbucks customers already pay with their phones 60% of consumers use their smartphones to pay because of loyalty benefits.
- 27. The Sharing Economy is Really About Renting or Borrowing. Everything Will Become “On-Demand” “Technology has made renting things (even in real time) as simple as it made buying things a decade ago" – Fred Wilson
- 28. New Enterprise Drone Management Platforms Change the Game for Logistics
- 29. Political Battles Will Play Out in the 5th Dimension
- 30. Your Privacy is Gone: It Was Traded for Security and Also Better Customer Experiences
- 31. Big Data & Beacons: Connecting online, in-app, and in-store experiences • Footfall, visits online, visits through apps • Regency and frequency of visits, behaviors and transactions • Brand affinities • Favorite products • Demographics • Location • Loyalty program utilization • Service quality, queue and abandonment • Capacity planning and resource utilization Beacons provide businesses with endless opportunities to collect massive amounts of untapped data, such as the number of beacon hits and customer dwell time at a particular location within a specified time and date range, busiest hours throughout the day or week, number of people who walk by a location each day, etc. Retailers can then make improvements to products, staff allocation in various departments and services, and so on.
- 32. • Webrooming more common than showrooming (69% to 46% respectively), according to Harris poll • Millennials prefer webrooming • Amazon remains #1 destination for both showrooming and webrooming • Emerging connected in-store experiences link online and offline, leveraging both
- 33. Mass Personalization and Full Funnel Marketing Suites Reset Vendor Landscape and Change How Brands “Think” New adtech companies will focus on strategy + programmatic context, content AND ads Optimized mobile affiliate tracking capabilities Publishers will offer in-house capabilities for behaviorally programmatic targeting of premium advertising Omni-Channel finally becomes mainstream in 2015
- 34. Brands must think like their customers to create seamless omni-channel shopping experiences that keep customers engaged at all stages.