What really motivates people to commit to a wellness program? A slick, one-size-fits-all platform full of information, logging, and reward badges might seem impressive, but what really motivates people is other people. These platforms create walls between the wellness manager and participants, making true engagement more difficult. They also send a mixed message such as a wellness challenge campaign that tells participants to sit less and reduce screen time but then expects them to sift through a mountain of information on the platform. Instead, a wellness platform should facilitate participant interaction and cooperation to create real life changes.
