DO GOOD (Better)
Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.reximedia.com/ and http://kasanoff.com/
Published in: Self Improvement, Career
Transcript
- 1. ( B E T T E R ) DO GOOD Ma# Brooks/Noun Project
- 2. DO YOU HAVE AN IDEA HOW TO… Feed one million starving children? Fund an after-school program? Get your family to volunteer on the weekend? DW/Noun Project Stephen Borengasser/Noun Project
- 3. The people with the biggest hearts often have the toughest time understanding why everyone else does not care as much as them
- 4. The truth is, everyone else does NOT care as much as you do because YOU ARE SPECIAL
- 5. Don’t get discouraged. Just get better at selling your ideas.
- 6. HERE ARE 4 WAYS TO DO GOOD...BETTER
- 7. CREATE ANTICIPATION
- 8. Like this…
- 9. Make people wonder what will happen next…
- 10. BE PROVOCATIVE
- 11. Many social entrepreneurs are wasting their time, because they can’t sell their ideas effectively.
- 12. ASK QUESTIONS
- 13. COULD YOU ATTRACT A CROWD BY SILENTLY SITTING IN A CHAIR?
- 14. Marina Abramović did, at the MoMA in NYC.
- 15. Marina’s exhibit posed a LOT of questions. Many people cried while sitting with Marina. Is it “art” to sit in a chair and just pay attention to another person? How lonely are we? What does “attention” mean?
- 16. Marina’s exhibit highlights a vitally important lesson: When you ask a question, pause to give others time to consider it.
- 17. ADD SURPRISE, CONFLICT OR TENSION
- 18. MOST COMMUNICATION DECAYS INTO PREDICTABLE PATTERNS. TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION
- 19. These tactics focus your audience’s attention.
- 20. They increase the odds other people will care about your idea.
- 21. You don’t have to be an artist to do this. There are SO MANY cool tools available to get attention.
- 22. ...AND ATTENTION PAVES THE WAY TO MEMORY
- 23. Focus their attention on what’s important. People remember just 10% of what you tell them... Even if you are trying to save the world.
- 24. So stick to 4 points, or less
- 25. The birth of a new idea is always hard.
- 26. DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
- 27. What do we want you to remember?
- 28. We’ll give you a second…
- 29. DO GOOD… BETTER CREATE ANTICIPATION BE PROVOCATIVE ASK QUESTIONS ADD SURPRISE, CONFLICT OR TENSION
- 30. ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations RexiMedia.com All photographs by Carolina Miranda (C-Monster/Flickr)
- 31. AND START THE PROCESS ALL OVER AGAIN BE PROVOCATIVE…