The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Transcript
- 1. The 7 Awesome Ways GoPro WINS in the Sharing Economy
- 2. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ By Graham D Brown
- 3. First, a little background...
- 4. This is a GoPro Camera flickr © thart2009
- 5. Here’s why it’s interesting...
- 6. Even in a “saturated” market
- 7. Which is even more interesting because most analysts failed to call it
- 8. Where is GoPro?
- 9. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
- 10. http://www.GrahamDBrown.com/digital-ape-slideshare If you can’t wait to the end, download now
- 11. Youtube certainly knows
- 12. So, how does GoPro do it? flickr © martinwcox
- 13. Let’s look at the key mindset and tactics of GoPro
- 14. ...and how it does things differently
- 15. The 7 Awesome Ways GoPro WINS in the Sharing Economy flickr © rtadlock
- 16. 1. Storytelling flickr © mcanevet
- 17. It’s not about the GoPro Brand it’s about YOU
- 18. No, not YOU
- 19. How many agencies really get that?
- 20. It’s about YOU the customer flickr © saechang
- 21. and YOUR story
- 22. The old model just doesn’t work anymore
- 23. if GoPro did ad agency...
- 24. We’d see lots of ad agency BIG IDEAS
- 25. like this?
- 26. or crazy social media campaigns
- 27. tweet which paradise location you want to see Kim surf in! #goprokardashian
- 28. So, getting this right starts with a mindset shift...
- 29. Enter...
- 30. 2. Brand Democracy flickr © davidht
- 31. Give people a VOICE
- 32. GoPro uses social media to give people new ways to tell their story...
- 33. ...not new ways to tell the GoPro story
- 34. Big difference
- 35. Stop dreaming about that Cannes Lion guys
- 36. and your Big Idea
- 37. because this is about many small ideas...
- 38. ...and how we embrace that unofficial brand narrative
- 39. 3. Curation not control flickr © q80_outsider
- 40. An ad agency can only produce 1 story
- 41. but...
- 42. Your customers can produce millions
- 43. millions of small ideas
- 44. every
- 45. single
- 46. day
- 47. made with real love
- 48. 4. Fans flickr © newshour
- 49. Empower customers who produce content because they love it
- 50. not because they want to win an industry award
- 51. … empower people who stay up all night
- 52. ...even when the marketing department goes to sleep
- 53. because this isn’t marketing
- 54. ...Fans do this day in day out
- 55. 5. Authenticity flickr © gordontarpley
- 56. Build on this beachhead of Fans through authentic ecosystems
- 57. Like Surf, Skate Mountain Biking etc
- 58. ...all with their own existing lines of influence
- 59. Keeping it Real
- 60. Earning trust and attention
- 61. ...not paying for it
- 62. 6. Joining the Dots flickr © ttsuruda
- 63. Focus on connecting people within the ecosystem
- 64. rather than selling to them
- 65. tighten the tribe
- 66. Always remember that one question you have to answer...
- 67. How can you give them a better tool to connect ?
- 68. 7. Shareability vs Quality flickr © leah fowler
- 69. Keep innovation and marketing centered
- 70. on the core proposition
- 71. that your role is finding new ways to help customers share their stories
- 72. ...not creating a better camera
- 73. So... go do something amazing
- 74. ...and make the customer the HERO of the brand story
- 75. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Remember to CLICK the SHARE and LIKE buttons below if you like this presentation
- 76. http://catchourtravelbug. com/blog/where-weve-been- 2/cycle-tour-across-australia-sept- 2013-to-mar-2014/ Thank You! By Graham D Brown The Digital Ape
- 77. CLICK to Continue reading... http://www.GrahamDBrown.com/digital-ape-slideshare