The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015

Some key learnings and insights from Mary Meeker's 2015 Digital Trends. I did this the same day of the release so please excuse the formatting!

Published in: Internet, Technology, Marketing

The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015 from Michael Goldstein

 Transcript

• 1. The Cheating Strategist’s guide to Mary Meeker’s Digital Trends 2015 Michael Goldstein: Senior Digital Strategist, The&Partnership NYC. @Mickeyg77 the¶partnership
• 2. Mobile penetration is absolutely massive. Faster and more pertinent than internet penetration ! ¶
• 3. Video consumption is huge online and still growing strongly ! ¶
• 4. Mobile engagement has totally taken over desktop engagement (mobile here including tablet) ! ¶
• 5. Still, there’s a massive missed opportunity for mobile advertising ! ¶
• 6. Ad format trends: people are finally working out how to advertise on mobile. ! ¶
• 7. Ad format trends: Vertical view is in and effective. 9X Higher completion rate on ads verse horizontal! ! ¶ Insight: Build ads that fit into consumption habits for the platform/device
• 8. Essentially any form of communication now has a messaging app for it. ! ¶ Messaging apps are also amongst the fastest growing of the apps, wassapp launched in 2009 and is still getting 60% Y/Y growth
• 9. Asian messaging apps are evolving into multi-use platforms all revolving around short messaging, whereas US apps are stagnant and focused on single use. ! ¶ Asian US
• 10. Mobile messaging evolving beyond text and into service and ecommerce. New channels to focus on for telcos? ! ¶ Insight: The UX of messaging apps are perfect for consumers increasingly short attention span
• 11. Fame hungry: Content creation thrives on platforms where ordinary people have the option to have their content seen by a huge audience ! ¶
• 12. …..and viewers return the favour: User curated or generated video on Facebook is exploding ! ¶ So….reduce barriers and create avenues for consumers to get massive exposure for their content
• 13. Curation platforms are converting lurkers into contributors ! ¶
• 14. And this is helping to create a user driven internet ! ¶ Insight: Successful tech sets up a framework, and users bring it to life with content and data
• 15. A picture is worth a thousand words: Visual platforms are overtaking….. ! ¶
• 16. And users are contributing big time ! ¶
• 17. Thanks