Crush Crises Before They Spread

Two-thirds of brand crises go international within 24 hours. Can you quickly quell trouble? Preparation starts now, says crisis management expert Peter LaMotte.

Published in: Marketing

Crush Crises Before They Spread from Cision

Transcript

• 1. Peter LaMotte Senior Vice President – Chief of Digital Engagement Being prepared for your future CRISIS
• 2. @peterlamotte WE ONCE CONTROLLED THE MESSAGE
• 3. @peterlamotte YOU’RE NO LONGER IN CONTROL
• 4. WE FOCUS ON THIS PLAN @peterlamotte
• 5. AND NOT THESE PLANS @peterlamotte
• 6. AND NOT BUILDING THESE PLANS @peterlamotte
• 7. INTERNAL   Environmental / Accidents Lawsuits Stock Performance Merger Acquisition Management Change Whistleblowers – Wrongdoing Recall Employee Issues Labor Disputes EXTERNAL   Natural Disasters Terrorist – Criminal Threat Activist Hostile Takeover Consumer Complaints Competitor Threat and more… SOURCES of CRISES @peterlamotte
• 8. THREATS ARE BOTH EXTERNAL @peterlamotte
• 9. AND INTERNAL @peterlamotte
• 10. WE BUILD OUR BRANDS @peterlamotte
• 11. WHILE OTHERS CAN DESTROY IT @peterlamotte
• 12. The 1st False ASSUMPTION @peterlamotte
• 13. AUDIENCES ARE NOW MORE VOCAL @peterlamotte
• 14. WE PANIC DURING THE CRISIS @peterlamotte
• 15. @peterlamotte
• 16. AND THINK SMART@peterlamotte
• 17. THE MERGER OF PR & MARKETING @peterlamotte
• 18. BUILD DURING PEACETIME @peterlamotte
• 19. ONE ON ONE RELATIONSHIPS
• 20. USE ALL OF THE TOOLS AT YOUR DISPOSAL TO CONNECT WITH YOUR AUDIENCE
• 21. CHOOSE YOUR OWN ADVENTURE @peterlamotte
• 22. ADAPT THE CHANGING ENVIRONMENT
• 23. DIGITAL CRISIS PLAN CHEAT SHEAT Identify Influencers Identify Stakeholders Asses & Identify Potential Risks Build Social Guidelines Test Execute Review Always Be Monitoring Create Messaging Platforms (Dark Sites) Integrate into Overall Corporate Crisis Plan 1 2 3 4 5 6 7 8 @peterlamotte