Sunday, June 14, 2015

It's all about typography

It's all about typography

Yesterday the 11th of June 2015, the User Experience department took us down the exciting path of fonts and typography.

Facilitated by Crystal Chijindu, we came to realize the importance of Typography as an intricate element of design and idea development.

Have a good read and don't forget to share.
Published in: Design

 Transcript

  • 1. Image source: http://sixrevisions.com/design-showcase-inspiration/30-creative-typography-art/ 1
  • 2. What is Typography? The art and technique of arranging type to make written language readable and appealing. It involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs (kerning). 2
  • 3. Typography Is Everywhere Type is a component of design that’s ever-present in the world around us. Road signs, magazine covers, posters, TV ads, film, etc. 3
  • 4. The Basics 4
  • 5. Is it a font or a typeface? Typeface “Font” and “typeface” are not interchangeable. Is a set of typographical symbols and characters. It’s the letters, numbers, and other characters that let us put words on paper (or screen) A typeface is a family of fonts (e.g. Helvetica Regular, Helvetica Italic, Helvetica Bold, Helvetica Black) 5 Font Is basically a complete character set within a typeface, often of a particular size and style A font is one weight or style within a typeface family (e.g. Helvetica Regular)
  • 6. Classifications: Source: http://www.urbanfonts.com/blog/2013/02/serif-vs-sans-the-final-battle/ 6 There are different ways to classify typefaces and type families. Serif typefaces have small strokes/stems attached to the main strokes of characters. Serif typefaces are most often used for body copy in print documents, as well as for both body text and headlines online. Sans Serifs typefaces on the other hand, lack serif details on characters. They are often more modern in appearance than serifs.
  • 7. SERIF Old Style / Humanist: Times New Roman, Garamond Transitional: Baskerville Modern: Bodoni Slab Serif: Rockwell, Blackoakstd SAN SERIF Grotesque: Franklin Gothic Transitional/ Neo Grotesque: Helvetica Humanist: Tahoma, Gill Sans Geometric: Futura SCRIPT (formal & Casual): Edwardian Script , Brush Script BT DECORATIVE Rosewood, ORNAMENT Symbol, Wingdings 7
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