Beginner's Guide To Mobile Marketing

Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them. Know more about mobile marketing solution and advertising visit here http://www.whizuni.com/whizmobi-solutions/.

Published in: Mobile, Marketing

Beginner's Guide To Mobile Marketing from WhizMobi

Transcript

• 1. Mobile Marketing Beginner's Guide To
• 2. Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.
• 3. There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
• 4. Whether you wish to market your own particular business or are willing to a have a career as a Digital advertiser, start learning on Mobile Marketing and Mobile Ads right immediately.
• 5. Here's a beginning manual that will helps you to begin on Mobile Marketing and Mobile Ads.
• 6. Understanding the Vocabulary  Mobile Marketing  Mobile Advertising  Mobile Search  In-App Marketing  Mobile Ad Network  Location Based Marketing Getting Prepared  Allocate the Mobile Marketing Budget  Have a Mobile-friendly Website  Optimize Your Mobile Presence  Get a Mobile App  Mobile Search Advertising  Tap the Potential of Mobile Social Media Contents
• 7. Understanding the Vocabulary
• 8. Mobile Marketing
• 9. Promoting about products, services, businesses, profiles or anything else through smartphone, tablets and other convenient gadgets.
• 10. Mobile Advertising
• 11. A subset of Mobile Marketing, it includes displaying and dispatching mobile ads promotions in diverse structures on distinctive stages to the targets. Normal cases of mobile ads incorporate SMS, MMS, push notifications and display banners.
• 12. Mobile Search
• 13. A partner of web search, it permits the mobile users to hunt down anything utilizing internet search engines.
• 14. In-App Marketing
• 15. Mobile Apps require no introduction by any means. These can be utilized as marketing platforms by placing advertisements that are noticeable to the users whenever they use the apps.
• 16. Mobile Ad Network
• 17. A marketer pays a publisher (who owns a mobile property like website, blog or app) to publish his or her advertisements. The publisher is further connected with the gatherings like mobile ad networks in India which help the ads to reach the desired demographics.
• 18. Location Based Marketing
• 19. Sending customized ads like coupons and discount offers to the mobile users based on their current locations.
• 20. Getting Prepared
• 21. Allocate the Mobile Marketing Budget
• 22. Try not to waver in making the obliged investments in mobile advertising platform, as mobile marketing done the right way definitely reaps benefits to your business.
• 23. Have a Mobile- friendly Website
• 24. If you own a business, the first step of mobile marketing is to get a responsive mobile website designed from the experts offering mobile development or mobile marketing solutions. Remember that it should be remarkably different from your desktop website.
• 25. Optimize Your Mobile Presence
• 26. Optimize your mobile website, emails and other possessions to cater to the on-the-go needs of your objectives.
• 27. Get a Mobile App
• 28. By doing so, the Mobile App will influence the benefit of mobile advertising to the full degree.
• 29. Mobile Search Advertising
• 30. Create mobile search ads, get them placed on distinctive platforms and be prepared to assess their performances. For this, you must find out about the mobile ad estimating models and estimation measurements which include:  CPC (Cost Per Click): Amount paid by an advertiser every time a mobile user clicks an advertisement.  CPI (Cost Per Impression): Amount paid by an advertiser every time an ad is displayed.
• 31.  CPA (Cost Per Action): Amount paid by an advertiser every time if any associated actions is taken by the mobile user (new registration, download, sale and so on.).  CTR (Click-through Rate): Achieving high CTR ought to be the objective as it demonstrates the effectiveness of mobile advertising campaigns.
• 32. Tap the Potential of Mobile Social Media
• 33. You may have been focusing on your target audience on Facebook, Twitter and other social websites for years. Get prepared to focus on the same group on the mobile also.
• 34. As you make the right arrangements, remember to frequently survey the practices of your objectives, the advertising campaigns of your rivals and the steadily changing mobile advertising strategies. Don’t delay your experiment with mobile marketing anymore and start today.
• 35. How India’s Leading Private Bank Achieved Highest Revenue With Mobile Advertising Strategy http://bit.ly/1EcZpf7
• 36. Let’s Connect! https://twitter.com/WhizMobi http://www.whizmobi.com/ https://www.facebook.com/WhizMobi https://www.linkedin.com/company/whizmobi Would Like to know more? Write to us at: hello@whizmobi.com

Mobile User Experience: The Phones Are Here to Stay

Mobile User Experience: The Complete Guide to Mobile
The complete guide to understanding and designing user experience for mobile websites and applications

The first bit of a 13 part series of designing for mobile applications, websites and services.

For the entire lesson, visit: https://www.udemy.com/mobile-user-experience-the-complete-guide-to-mobile/#/

PART 1 - THE PHONES ARE HERE TO STAY
To understand how to design for mobility and people, first you have to know the technology. We'll briefly review the growth of mobile, how mobile radios work, basics of sensors and hardware, and the difference between featurephones and smartphones. You'll be all set to start thinking about the global, universal scope of mobile phones.

Published in: Mobile, Design, Technology

Mobile User Experience: The Phones Are Here to Stay from Steven Hoober

Transcript

• 1. 1 Designing Mobile User Experiences 1) The phones are here to stay @shoobe01 @udemy
• 2. 2 UX != UI • Field research • Face to face interviewing • Creation and administering of tests • Gathering, organizing, and presenting statistics • Documentation of personas and findings • Product design • Feature writing • Requirement writing • Graphic arts • Interaction design • Information Architecture • Usability • Visual design • Taxonomy creation • Terminology creation • Copy writing • Presentation and speaking • Working tightly with programmers • Brainstorm coordination • Company culture evangelism • Communication to stakeholders • Prototyping • Interface layout • Interface design
• 3. 3 Course Outline Get the entire 13 part series, with resources and exercises, at: https://www.udemy.com/mobile-user-experience-the-complete-guide-to-mobile/#/ 1. The Phones are Here to Stay 2. People & Technology 3. Platform Choices 4. Hybrid or Native App? 5. Adaptive or Responsive? 6. Information Architecture 7. Outside & Between 8. Back & the Stack 9. Interface Design by Zones 10. Interaction & Touch 11. Input & Entry 12. Interaction & Specification 13. Designing at Scale

Mobile: Get It or Get Out

In this presentation for the #SM4NP DC conference on June 18, 2015, Ben Coit presented on how to get a mobile strategy in place to accelerate and enhance your existing marketing, fundraising, and communication initiatives. He discussed how to build the case for mobile, the elements to include in your strategy, and the most appropriate types of mobile solutions to consider.

Published in: Mobile

Mobile: Get It or Get Out from Social Media for Nonprofits

25 Free Ways To Be Happy

25 Free Ways To Be Happy from lomaru

Everything I Learned in Business, I Learned From My Kids

Everything I learned in Business I Learned from My Kids

There is so much less to this than you think. My son reminds me that it is the simple moments of engagement that mean the most. The moments when we listen – really listen – and set aside our own bias and experience are the times when we grow and improve.
-Matt Stryker
Program Director, Worldwide Performance Marketing Leader, IBM Commerce

Do things with intention. My boys, ages 2 and 4, always remind me to do things with intention. They verbally remind me that it should be my intention to play with them and have fun.
-Jason Eng
Digital Marketing Community Leader
IBM, CHQ, Marketing

Learn to see things through others’ eyes. Trying to put myself in my son’s place is a great exercise in empathy as well as in considering things from a new perspective.
-Daniel Davis
Sr. Marketing Manager, Digital Content & Editorial
IBM Commerce, Social and Mobile

Not everyone thinks exactly like you do. One of the best things my kids helped me learn was that not everyone thinks like I do about life, work, everything.
-Brian Williams
Partner, Strategy and Analytics
IBM Global Business Services

Slow down, pay attention & really listen. Now that my son is starting to articulate his thoughts, he doesn’t always say the most ‘understandable’ things.
-Seth Marquart
Marketing Engagement Leader/Event Specialist
IBM Commerce, Social and Mobile

Believe that you can do great things. When my son was in elementary school, his teacher asked the kids about Thanksgiving in their respective homes. Sam said,
“Each year my dad goes up on the roof of our house and gets a turkey and then we eat it.” Children sometimes think of parents as superheros, but there’s truth here.
Paul Hoffman
Commerce Strategist, Always On Newsroom
IBM Commerce, Social and Mobile

Same house, same parents, completely different kids.
My wife and I raised two daughters. Being just over two years apart in age, they grew up in the same house, environment, with the same parents, even ate the same
food. Despite everything being the same, they are complete opposites. From the day they were born, they were different.
-Peter Sharkey
VP, Services Excellence, Global
IBM Global Technology Services

Comfort zones are self-imposed prisons. And we must break out. Each of my five kids has taken on a challenge so outside their comfort zone, I was scared for them. And in each case, they rose above their fears (and mine).
-Mark Babbitt
President, SwitchandShift.com
CEO and Founder, YouTern

Don’t overthink mistakes & don’t forget to celebrate the wins. My three daughters always ask simple questions like
“why?” and are quick to say “it will be okay.”
-Brian Fanzo
Chief Digital Strategist and Change Evangelist

Children, whether they’re ours or those of friends or relatives or complete strangers, have valuable lessons to teach us about the way we go about our personal
and professional lives

Published in: Lifestyle, Business

Everything I Learned in Business, I Learned From My Kids from IBM Social Business

Whey Protein Isolate: A Key Ingredient for the Sports Nutrition Industry

Sports nutrition continues to be a vast and varied sector within the dietary supplement industry. Appealing to athletes and casual fitness enthusiasts alike, it's crucial for marketers, distributors, and manufacturers to determine which ingredients are trending in the market. One such ingredient is whey protein isolate, a dairy protein that contains the highest amount of amino acids for better muscle support and recovery by quickening muscle protein synthesis. Recent studies conducted on whey protein have highlighted its popularity in a number of sports nutrition products, from traditional shakes to other delivery forms such as nutrition bars and sports drinks.

Published in: Sports, Food, Health & Medicine

Whey Protein Isolate: A Key Ingredient for the Sports Nutrition Industry from RPMarketing

36 FOODS THAT DETOX

36 FOODS THAT DETOX from Tamsin German

COFFEE FACTS

COFFEE FACTS from Shelley Kuhn

No bake desserts 21 easy dessert recipes from mr food

http://www.mrfood.com/index.php/hct/Complete-Collection-of-Free-Mr-Food-eCookbooks

Published in: Food

No bake desserts 21 easy dessert recipes from mr food from Mitesh Take

 Transcript

• 1. No-Bake Desserts: 21 Easy Dessert Recipes Find thousands of Mr. Food Test Kitchen recipes, cooking videos, and entertaining ideas, plus sign up for the free Mr. Food Test Kitchen Newsletter at www.mrfood.com All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without written permission from the publisher, except in the case of brief quotations embodied in critical articles and reviews. Trademarks are property of their respective holders. When used, trademarks are for the benefit of the trademark owner only. Mr. Food Test Kitchen, OOH IT’S SO GOOD!!, and Everyday Diabetic Recipes are trademarks of Ginsburg Enterprises Incorporated. Published by Prime Publishing LLC, 3400 Dundee Road, Northbrook, IL 60062 – www.primecp.com No-Bake Desserts 21 Easy Dessert Recipes Copyright 2015 by Ginsburg Enterprises Incorporated, unless otherwise noted Revised Edition May 2015 Published July 2011
• 2. No-Bake Desserts: 21 Easy Dessert Recipes Find thousands of Mr. Food Test Kitchen recipes, cooking videos, and entertaining ideas, plus sign up for the free Mr. Food Test Kitchen Newsletter at www.mrfood.com Dear Friends, Keep your kitchen cool with these quick and easy no-bake dessert recipes! That’s right, just in time for summer, we’re presenting you with all of our favorites – from ice cream treats to puddin’ and pies. And the best part? We can enjoy these wonderful desserts any time of year! We already know no-bake desserts are perfect for the summer, when it’s too hot to even think about turning on the oven. We’ve got plenty of frozen ice cream treats to help cool you down, like our Orange and Cream Pops and Ice Cream Cone Pie. And for those times when the family can’t decide between having vanilla, chocolate, or strawberry ice cream, our Banana Split Bombe is the perfect treat, ‘cause it features all three! But what about holidays, potlucks, and parties, when your oven is busy with casseroles, dips, and more? If you’re lacking oven space, no-bake desserts are the answer. You can make amazing pies like our Millionaire’s Pie and Belgian Chocolate Pie any time of year, no oven required! How about a simple after-school or weeknight treat? No-bake desserts like our kid-friendly Peanut Butter Cup Parfaits and No-Bake Cookie Clusters come together in a snap, and are sure to satisfy any sweet tooth. And who can resist having a piece of our creamy, pudding-filled, Chocolate Éclair Cake? Not us! From ice cream sandwiches to pudding pies and freezer cakes, we’ve got no-bake desserts that the whole family will love! We hope you’ll spend less time worrying about heating up the kitchen, or finding room in the oven, and more time enjoying all of that… P.S. Enjoy this eCookbook filled with 21 no-bake desserts for everyone. Remember our No-Bake Desserts eCookbook is available FREE, with many others also available on www.mrfood.com. Go on, tell your friends to visit MrFood.com, so they too can get their very own FREE copies!
• 3. No-Bake Desserts: 21 Easy Dessert Recipes Find thousands of Mr. Food Test Kitchen recipes, cooking videos, and entertaining ideas, plus sign up for the free Mr. Food Test Kitchen Newsletter at www.mrfood.com Ice Cream Sandwiches - 1 Cookies ‘n’ Cream Pie - 2 Orange and Cream Pops - 3 Quick and Easy Pie - 4 Banana Split Bombe - 5 Ice Cream Cone Pie - 6 Easy Ice Cream Cake - 7 Millionaire’s Pie - 8 Pink Lemonade Pie - 9 Strawberry Cream Pie - 10 Hawaiian Pudding Pie - 11 Belgian Chocolate Pie - 12 Banana Cream Pie Surprise - 13 Sunny Party Pie - 14 “That Cherry Stuff” - 15 Peanut Butter Cup Parfaits - 16 Strawberry Swirl Dessert Shooters - 17 Chocolate Éclair Cake - 18 Million Dollar Rice Salad - 19 Banana Pudding Freezer Cake - 20 No-Bake Cookie Clusters - 21

The Future of Search is Niche

Sam Nam's Forward Thinking Deck for SEO Summit 2015

Published in: Marketing, Internet

The Future of Search is Niche from Sean Si

Transcript

• 1. The Future of SEO is Niche!
• 2. Today, Google is the King of Search Engines!
• 3. But the King is Getting Worried…
• 4. Who is the King Worried About?
• 5. Who is the King Worried About?
• 6. Who is the King Worried About?
• 7. Eric Schmidt, Chairman & Former CEO of Google
• 8. Eric Schmidt, Chairman & Former CEO of Google “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”
• 9. vs Google’s Biggest Search Competitor
• 10. vs “Global technology leader focused on improving the ways people connect with information.” “Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.” Information Focused Commerce Focused Google’s Biggest Search Competitor
• 11. Example: Let’s compare search experiences for “Digital SLR”
• 12. Google Search “Digital SLR”
• 13. Google Search “Digital SLR” Five Shopping Results?
• 14. Google Search “Digital SLR” Five Shopping Results? Wikipedia Quick Answer? Google is mixing intents.
• 15. Amazon Search “Digital SLR”
• 16. Amazon Search “Digital SLR” Departments and sub Categories to Filter Thousands of Digital SLR related Products
• 17. Amazon Search “Digital SLR” Buy New or Used from $220! Read 638 Reviews from Buyers.
• 18. vs Amazon Wins!
• 19. DSLR World-Wide Sales vs Google Trends Google Search Volume Isn’t Keeping Up With Sales
• 20. Shift From Google to Amazon in Categories Related to Commerce
• 21. So Businesses Are Becoming Amazon Sellers
• 22. “How do I show up on Amazon?” Business Owners Have New Questions
• 23. “How do I show up on Amazon?” “How do I ‘out rank’ other sellers?” Business Owners Have New Questions
• 24. Amazon is a Search Engine + Business Owners Need Help on Amazon = Who Are They Going to Call?
• 25. Amazon is a Search Engine + Business Owners Need Help on Amazon = Search Engine Optimization Specialists Who Are They Going to Call?
• 26. But Amazon Isn’t the Only Competitor…
• 27. …There are Many Niche Search Competitors.
• 28. Leading Examples
• 29. A Few Local Examples
• 30. Does Google Really Consider Them Competitors?
• 31. Let’s Take a Closer Look!
• 32. vs Video Search Example
• 33. vs Video Search Example Google Videos used to be a direct competitor of YouTube Today, YouTube is the Second Largest Search Engine! Without YouTube, Google couldn’t dominate search.
• 34. If You Can’t Beat ‘Em, Buy ‘Em!
• 35. Eric Schmidt, Chairman & Former CEO of Google "(YouTube was) growing quickly with user adoption, growing much faster than Google Video, which was the product that Google had. [...]We ultimately concluded that $1.65 billion included a premium for moving quickly and making sure that we could participate in the user success in YouTube."
• 36. Reviews Search Example vs
• 37. If You Can’t Beat ‘Em …
• 38. If You Can’t Beat ‘Em, Buy ‘Em
• 39. Scrape Content
• 40. Finally… Admit You Need Yelp In SERPs
• 41. Yelp’s Organic Reach is Growing
• 42. And Local SEO is Dominated by Yelp
• 43. Inspiration/Ideas Search Example vs
• 44. Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.
• 45. Pinterest Launched Guided Search in 2014
• 46. Let’s Give it a Try!
• 47. Attending a Black and White Party?
• 48. I need something to wear!!!
• 49. I’m a Man!
• 50. Let’s Keep it Casual!
• 51. I like this…
• 52. Search Function Still Needs Work
• 53. But No Denying Pinterest Has The Content
• 54. Real Estate Search Example vs
• 55. Zillow/Trulia Dominate Real Estate SERPS
• 56. And Now They Joined Forces
• 57. Agents Less Interested in Google
• 58. Informational Search Example vs
• 59. Google and Wikipedia
• 60. Google and Quora
• 61. Ranking Here Gets Traffic On and Off Google
• 62. Expand Your Definition Of SEO
• 63. How Do I Rank in Niche Search?
• 64. 1. What is a High-Quality User Experience? Simple Questions to Ask
• 65. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? Simple Questions to Ask
• 66. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? 3. How Do I Optimize My Business for Those Quality Measures? Simple Questions to Ask
• 67. Pinterest SEO
• 68. Come Work With Us! www.digitalroominc.com.ph Interesting Stuff?
• 69. Thank You!

Onboardly Content Production Process

10 steps on how to get your content created and published.

Published in: Business, Technology

Onboardly Content Production Process from Onboardly

Transcript

• 1. Content 
 Production presents The Typical Process
• 2. Content Production Process Our typical content production process takes up to 20 hours to complete, which doesn’t include content promotion. If you combine the two - production (20% of our time) and promotion (80% of our time) - any given piece of content can take upwards of 100 hours to complete. And even then, there’s always more you can do. ! Here’s a peek into our content production process answering the common questions of ‘who does what and how long does it take’?
• 3. 1. Develop the Content Brief 2. Research & Outline Creation 3. Write 4. Review 5. Revise 6. Approve 7. Upload to CMS 8. Web Page Review 9. Sign off 10. Publish Production Process Flow
• 4. Step 1: Develop the Content Brief Who: Content Strategist
 Approximate time needed: 2 hours
 The content strategist creates the outlines, call to action(s), defines the syntax, tone and grammatical direction as well as provides any supporting research to support the writers.
• 5. Step 2: Research and Outline Creation Who: Writer Approximate time needed: 24 hours
 The writer creates a skeleton outline, including subheads and possible argument/conclusion. They write then review all existing related content and interviews subject matter experts. Writers capture relevant information, quotes, data, and resources to support the intended message.
• 6. Step 3: Write Who: Writer Approximate time needed: 48 hours
 The writer drafts the content and structures the page with relevant subheadings, lists, and links to top tier resources. They suggest images and any additional media or sources to be included.
• 7. Step 4: Review Who: Editor Approximate time needed: 12 hours
 The editor ensures the content is accurate, on message, has working links, uses appropriate images, features a Call to Action (CTA) and is very well written conforming to the standards set within the style guide.
• 8. Step 5: Revise Who: Writer Approximate time needed: 2 hours
 The writer works with the editors and/or the clients’ comments and resolves any issues with the content.
• 9. Step 6: Approve Who: Editor Approximate time needed: 12 hours
 The editor reviews the revised content and makes any final corrections to the material, which is now ready for approval and sign off.
• 10. Step 7: Upload Content to Content Management System Who: Content Strategist or Writer Approximate time needed: 2-3 hours
 The content strategist adds the copy to the page in the CMS ensuring the inclusion of links, images, files, featured image, meta descriptions, SEO, tags and any other items needed to publish the post.
• 11. Step 8: Web Page Review Who: Editor Approximate time needed: 1 hour
 The editor checks for broken links, typos, poor quality images and then gives the thumbs up when the content is 100% ready to go.
• 12. Step 9: Sign Off Who: Client Approximate time needed: 1 hour
 The client conducts a final review and signs off on the content. !
• 13. Step 10: Publish Who: Content Strategist Approximate time needed: 30 minutes 
 The content strategist confirms that the content is published on time and without error. ! !
• 14. Don’t have the time to 
 manage your content marketing? Interested in learning more?
 Email me: renee@onboardly.com