Four Photography Tips for Social Media
Transcript
- 1. 4Photography Tips for Social Media (that will secretly turn you into a photo ninja)
- 2. Hi, folks. It’s Jay Baer.
- 3. Hi, folks. It’s Jay Baer. Hi, Jay. What’s up?
- 4. I love photos. Love taking em.’ Love sharing them.
- 5. I love photos. Love taking em.’ Love sharing them. He does. You should follow him on Instagram.
- 6. I love photos. Love taking em.’ Love sharing them. He does. You should follow him on Instagram. Click here!
- 7. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you.
- 8. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?
- 9. This is 80% of the Convince & Convert team.
- 10. This is 80% of the Convince & Convert team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.
- 11. Should we start?
- 12. Should we start? Take it away, Daniel. #smsecrets
- 13. 1 Framing & Composition
- 14. A photo where the subject is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag.
- 15. A photo where the subject is in the center of the image just isn’t very interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!
- 16. If you’ve taken a class or read a photography book in the last 20 years, you should be familiar with the Rule of Thirds.
- 17. The rule of thirds encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect.
- 18. The rule of thirds encourages you to divide your photograph into thirds – both horizontally and ver@cally – to get nine spaces. Position your subject where those lines intersect. Good composition and adorable
- 19. Header and cover images generally benefit from the Rule of Thirds, too. This space lends itself toward a “widescreen” feel.
- 20. The Rule of Thirds does not apply to profile pictures because they are a square space. In this instance, break the rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500
- 21. In this instance, break the rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The Rule of Thirds does not apply to profile pictures because they are a square space.
- 22. In this instance, break the rule: frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The Rule of Thirds does not apply to profile pictures because they are a square space.
- 23. 2 Lighting
- 24. Next to composi@on, ligh@ng is the single most important factor in a great shot that will help your brand resonate on your social channels.
- 25. The trick to great ligh@ng isn’t about where you shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin
- 26. The trick is in how much light you capture. This can be achieved, in part, through white balance and ISO seQngs. The most basic of point-and-shoot cameras now have these features.
- 27. A higher ISO seQng allows you to shoot more quickly and capture more light. @daniellemin
- 28. A higher ISO seQng allows you to shoot more quickly and capture more light. If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin
- 29. Match the white balance seQng to your shoo@ng environment. If you’re in fluorescent ligh@ng, choose that seQng. Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot, keep experimenting.
- 30. 3 Background & Style
- 31. Your choice of where photos are taken is as important as the composi@on and the ligh@ng. @daniellemin
- 32. Before you shoot, understand your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.
- 33. Before you shoot, understand your brand’s style. Review your organiza@on’s style guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!
- 34. Having a sense of purpose and evenness will help your social content feel consistent and integrated with your brand.
- 35. Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Vanilla ice cream on the beach
- 36. Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Mint ice cream on the beach
- 37. Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Strawberry ice cream on the beach
- 38. Having a sense of purpose and consistency will help your social content feel consistent and integrated with your brand. Wait. What the?!?
- 39. 4 Camera Angles
- 40. Camera lenses are usually made of domed or curved glass. Changing its orienta@on to your subject adds crea@ve elements to your photos.
- 41. Try shoo@ng from below or above your subject. @daniellemin
- 42. Try moving to the side and shoo@ng your subject at an angle versus straight-‐on. Not only will the subject appear more interesting, the background will too.
- 43. Try moving to the side and shoo@ng your subject at an angle versus straight-‐on. Not only will the subject appear more interesting, the background will too. Do horses like ice cream?
- 44. Do you want to more tips from C&C?
- 45. Do you want to more tips from C&C? Yes. That would be lovely.
- 46. Check out our blog for pointers like these. (And lots, lots more) convinceandconvert.com/blog
- 47. Check out our blog for pointers like these. (Click here) convinceandconvert.com/blog
- 48. 602.616.1895 www.convinceandconvert.com @Convince