Thursday, May 7, 2015

#Internet-Snapshot of Digital India - September 2014

Snapshot of Digital India - September 2014

A compilation of statistics about online India's behavior patterns, connectivity, app usage, device usage, social media presence, sites visited, mobile and tablet market, and more!
Published in: Internet, Technology, Business



Transcript

  • 1. j A _ SNAPSHOT UF4 DIIGW/4L IHNIH/4 7 ‘X SEPTEMBER 2014
  • 2. wireless Subscribers W 914.62 million 28.03 million Broadband Subscribers 53.33 million lib
  • 3. 559]] Urban_Te| ecom 383_]8 Ruralielecom iM”_| _|UN Subscribers MILLION Subscribers 146 44.50 . _: MlLL| [lN MILLION R”'“'“'””9""” _. _ 3 75.80 55.1 million OVERALL TELEDENSITY TOTAL 36 SUBSCRIBERS
  • 4. I BILLION 2 BILLION 3 BILLION INTERNET USERS INTERNET USERS INTERNET USERS zoos ZUSIU 2oI4* ASIA: 48.4% EUROPE: I9"/ o OCEANIA: O3"/ o -S9 NORTH AND , 0 souru AMERIEA: 2l.8% AFRIEA 9-8 / ° 2014 - ‘Predicted to reach 3 Billion madc
  • 5. Total Internet Users 243.2 million India's Share ofa World Popu| ation17.5U% Y-o-Y Growth in Number of Internet Users 14% Y-o-Y Growth in Population 1.22% India's Share of World Internet Users: 8.33% Internet Penetration Percentage in India: 19.19%
  • 6. Maharashtra: 40.21 million l Tamil Nadu: ZD.4I million Uttar Pradesh: 24.32 million I Andhra Pradesh:17.63 million I
  • 7. NUMBER OF INTERNET USERS WORLDWIDE: Z.96+ BILLION 0 G I.32+ BILLION 255+ MILLION 200+ MILLION (ID 3 343I| NLTL| ON 313 MILLION 37 MILLION
  • 8. NUMBER OF SOCIAL MEDIA NETWORK USERS (INDIA) 0110 112 MILLION 28.77 MILLION 74.55M1LL1oN** G L 52 MILLION* 8.12 MILLION
  • 9. NUMBER OF USERS: 112 MILLION Age-Group -5-hu-Jrxlal U'| U1U'1U'1 72 Million 26 Million 7.2 Million 4 Million Male Users 75% 24% Female Users
  • 10. 76% USERS VISIT TWITTER AT LEAST ONCE A DAY 79% USERS USE THEIR MOBILE TO ACCESS TWITTER 64% USERS USE TWITTER TO FOLLOW BRANDS 33% USERS USE TWITTER WHILE SHOPPING 29°/ o USERS USE TWITTER TO DISCOVER A NEW BRAND
  • 11. NUMBER OF USERS: 29.77 MILLION I111» -~. v1!'~1.- Z“1!". ‘1 1111111111 MUMBAI ' DELHI 2.2M| LL|0N 2.3M1LL|0N BENGALURU I HYDERABAD 2.3 MILLION ‘ 1.22 MILLION 11951111‘? -~'1'f! 'ii1' LT? ‘-1.11111i1111t I III III III III III III III I IIIIIIII 11l11l11l11l11l11l11l11 I71 17 11/ 11/ 117 In 117 I I I 1.1 I‘ I 1. Percentage of Male Users -73% Percentage of Female Users -27%
  • 12. I I 1033051525155 ‘ WhatsApp: 1st in the world Linkedln: 2nd in the world Twitter: 3rd in the world ' ’m1—-101111131‘ Truecaller: 1st in the world Facebook: 2nd in the world 11-» 1:/ Internet Usage: 3rd in the world
  • 13. Global Smartphone Market Share (by Brands) Brand j~1ir. '.mIIi‘Irr 25.2 11.9 6.9 5.9 14.5 45.8 Marketshare (%) Growth (%) -33 12.4 95.1 38.7 19.8 38.7 Global Smartphone shipment=295.3 Million Global Smartphone Market Share (by Operating System) Brand Market share (%) Growth (%) 84.7 33.3 305 11.7 12.7 2.5 -9.4 "-‘-'8lack8erry [15 -73 Others 0.6 -32.2
  • 14. India's mobile phone market stood at 63.21 million units in 02 of 2014. Mobile Phone Market Share Distribution (By Brand) Smartphone Market Share Distribution (By Brand) Marketshare
  • 15. GE g’-_USl SMIXRWT _ ? ‘_‘ Indians, on an average, spend 3 hours 18 minutes a day on their Smartphones (a 20% increase in the last 2 years. ) . ~ 1/3"‘ of the time Indians spend on their smartphones, is spent on mobile Apps. 56% of the times an Indian uses his smartphone, he has access to a mobile broadband network. 65% smartphone users prefer streaming content to downloading it.
  • 16. 9 9 Facebook Messenger whatsapp Messenger 0 @ MX player ' Eandy Crush Saga Hike Messenger
  • 17. ILE Ej;1JU315 _0lUV-D FR . ‘ 1 t_ . Facebook Messenger Audiko Ringtone Whatsapp Messenger . 3 ‘ Facebook Hikebdessenger Sounddoud KBE Official for iPhone Truecaller Viber YouTube
  • 18. Rank (As per Number of Downloads) II United States 5 China Japan I] United Kingdom : : :1 B Australia Rank (As per Revenue) II United States Japan China [I United Kingdom “ " Q L‘ B Australia
  • 19. .1)»: ll’ i‘i1’: 1-. mi-. uiI'~ , r‘ I‘ W, 7 AL 7 ’ . .-. . ’~. ‘r‘¥.1.'A‘*“~l‘*" ‘ l, ‘'-. '‘~E4. 1* 3 »7r? ' '. .:t1tc: .1‘~ '>-*““’ V‘ Rank (As per Number of Downloads) Rank (As per Revenue) FT United States E F? Japan D IT Brazil IT United States E India <9 South Korea :3 § Russia % Germany 5 Korea Taiwan % India moved two places up in the list of countries for maximum number of downloads from Playstore
  • 20. India PC shipments The Indian PC market forO2 of2014stood sawa 27.8% Y-o-Y at2.55 million units. drop in D2 of2014. PC SHIPMENT SHARE BY SEGMENT Commercial Commercial Desktop Notebook 501151111191 [onsumer Desktop Notebook
  • 21. , . 1" )1, . .. w 7'1‘ I‘ , .,_| _"- T" . .. - - M ‘1' I r»-“’-” ( '2/Iv 9.-Nliv‘ . ,.—, ‘ all . _ a_1v. ':"‘. '1'? H“ 1 : PC Market Share (by Brand) (O4-ZOI4) Brand Market Share , /// ‘ 29.5% 19.1% 13.9% 95 as 11.9% Other 25.7%
  • 22. GO gle fat: -zizook ‘1’ou'I1111-. ~ 4 YAHOOII Ba1‘¢1-_‘1§ E12 §’. .‘/ .'. If. '.*I. ":. ’.3,. '._{. ‘. . . flfiiflfl N arpa/ zon. com' OO_ Com ‘ Windows Live
  • 23. G0 81.9’ 4 G0 316 4 face§J:1o! < You'11r1s1u1 YAHOO! -— Bl I ' ' ' 1 . 1.» 099er mdlatimes Llnkedlm
  • 24. E-connnnerce amazon. com JABUNGD .11:; JdeNIE News THE TIMES OF l. 'l)L ll[JFl‘u! INDIA T(HDAXLm 'l‘1ll-'. ‘.‘. ‘.= .~«.7T1tlIl‘l)[' FIRSTPOST.
  • 25. SOCI 1114 o (3 [UP 2 vii AW 01“ 1 } i V I 2.1 Billion 3:10 .1‘! Million 1‘ 3 1111110" Numberofworld Cup 1* related searches on Google Number of 11201112 tonversinu N””‘P“ P’ P999“? ""9 ‘"9"’ about the World Cup in India taking about the World Cup 3.67 8 8 Billion . . Million Social media conversations _ during the work) [up _ _ Number of people talking about Million the World Cup Iinalglobally Number of conversations about the World Cup ZOI4 final between Germany and Argentina 3 Billion Number of Facebook interactions about the world Cup
  • 26. Number of people who have mentioned the Ice Bucket Challenge on social media 28 million Number of Twitter mentions for the hashtag ~ tticetiucketthallenge 4.48 million Tweets on Rice Bucket Challenge 59, 429 Number of tweets about the Ice Bucket Challenge 16.85 million Top Ice Bucket Challenge video in terms of number of views Charlie Sheen, 13.9 million views
  • 27. The Good, The Bad E1 The Ugly . Q ‘ <3) 3-; A Beginner's Guide to SEO Snapshot of Digital India (June 2814)
  • 28. SOURCES www. time. com/3117501/aIs-ice—bucket-chalIenoe—videos-on-facebook/ www. idc. com/ getdoc. jsp? containerld= prUS25037214 www. livemint. com/ Consumer/ XCcWo6AHe1tvbTqIlhP3JN/ Samsung- continues-to-lead-Indian-mobile-market-IOC. htmI www. insidefacebook. com/ ZOI4/O9/O9/updated—ice-bucket- chal| enge—numbers-I7m-videos-shared-to-facebook/ www. internetlivestats. com/ internet—users/ www. computer. financialexpress. com/ news/ india—internet-subscriber—base-up-in—q1-ravi-shankar-prasad/ www. business-standard. com/ article/ companies/ subscribers-for-3g-set-to~double-113072900666_l. html www. trai. gov. in/ WriteReadData/ WhatsNew/ Oocuments/ PR-TSO-June, %2014.pdf www. facebook. com www. twitter. com www. Iinkedin. com www. idc. com www. Ericsson. com www. trai. com
  • 29. THANK YOU I I www. ethinos. com +91 - O22 - 4OI57652 info@ethinos. com www. twitter. com/ Ethinos www. |inkedin. com/ company/ ethinos-digita| —marketing www. facebook. com/ 

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