Snapshot of Digital India - May 2015

A compilation of stats and facts which tells the story of how India’s online space has evolved in the past quarter. The report shares some insights into connectivity, internet and social media usage, mobile market details and other digital trends.

Published in: Internet, Technology

Snapshot of Digital India - May 2015 from Ethinos Digital Marketing

Transcript

1. S» . Wéqrs . Sna, £2Ahot Hi? DIGITAL INDIA
2. Connectivity Statistics Image Source: www. v3.eo. ukI
3. 922.2] Million Telecom Users Urbcrri Fyguroy l 48 45
4. Share of Urban Share of Rural Subscribers Subscribers No. of Subscribers : 575.05 Mn No. of Subscribers : 404.16 Mn ' Growth Rate 2 0.48% % Growth Rate : 1.38%
5. Rural India Connectivity , 0 , National Optical Fibre Network aims to connect 2,50,000 Gram o~*—o Panchayats in the country with 100 mbps broadband which will ° 0 ° support e-govemance services, telemedicine, tele-education etc. five years. Mobile connectivity of 8,621 villages in North East states with installation of 321 mobile towers. 43 kﬁ 46,288 villages to come under mobile connectivity over next («gull
6. rns1em. ﬁes, wo¢dpress. com/ lntcrnzt Statistics ‘D
7. Internet Stats: Global World Population Worldwide Internet Users Number of websites Internet Penetration V '3 O ‘ ' -— _ _ 9 do I V Fl : 42% Image Source: vvMov. fIicla. eomlphotoSIVhathchanda
8. Internet Distribution 70.5 % _ ‘#3 1‘ § . .1; cm . I ' 2" ' W = ‘:. _-, x. ' Africa Percentage of internet population With only 1/3 of Internet penetration in Asia, it has the maximum number of intemet users.
9. Internet Stats: India Million Internet Users Billion Population Internet penetration Growth in Internet Users (Y-o-Y)
10. Eﬁﬁﬁﬁ I out of every 5 people is Chinese I-Ear”. -IE! -ll-2-ll-El Eﬁﬁﬁﬁﬁ I out of every 6 people is Indian r2u°. u2u2-ll-Eu? -Ir? -Ir? -lr2u‘2-I I out of every IO Netizen is Indian
11. Internet v/ s TV Penetration Projections The CAGR for TV viewership is estimated V5 I ‘ A The number of Internet users would grow Is TV "‘ to be around 6% from 2014 to 2019 by CAGR] 8% during the same period "-: - «' I TV TV TV 281 825 348 I 857 420 886 2014 2015 2016 I , ,2; I I '7‘ I TV , T‘. 7: 1 TV 494 91 3 570 1 938 640 960 2017 2018 2019 Numbers indicate subscriber base in milions
12. Internet Speed (lvlbps) F} I 2 4 5 Singapore Hongkong South Korea Romania Japan I I 1.14 102.42 73,91 6953 64.51 } Ir, 5 ‘ I V V 6 7 8 9 Monaco Sweden Netherlands Lithuania Macao 62.80 57.66 53,00 4732 46.90 India ranks 133“ with a DL speed of 6.60 lvlbps
13. Mobile Internet Stats Image Sauce: www. aquto. com/
14. Mobile Internet Usage 88888888888881 Mobile internet users are expected to grow by CAGR 21% from 2014 to 2019 8250 J’ 7000 " 5202 " 5606 2012 2013 2014 2015 Fall in the average price of smartphone * Estimated
15. Indian Mobile Internet Scenario A / I Ifstirhated 75% 5 5% | Mobi| e I nternet 25 users % Y‘O'Y in June 2015 I Urban Users:159+ Mn / t 7/ Rural Users: 54+ Mn
16. Smartphone Usage Trends Indians on average spend 3 hours 18 minutes a day on their smartphones (20% increase in 2 years) 1/3 of this time is on Mobile Apps access to a mobile broadband network A? ) 56% of the time an Indian smartphone user has 65% smartphone users prefer streaming over downloading
17. Image Source: ww-w. hostgator. corrII
18. Worldwide Smartphone Shipments Q1 2015 Brand: shiprrré‘ ' Market Share Samsung 2.4 ‘E 24.5% Apple / 18.2% Lenovo 5.6% Huawei 17.0 5.0% LG Electronics 15.4 4.6% Source: wvvw. idc. com 'Un11S in i'T11i10n
19. Smartphone Market India X a m m b M k o o . n e V o 9 n U S m a 3 sales in Q4 2014 77.3 Source: IDC Asia Paciﬁc Quarteriy Mobile Phone Tracker. 04 2014
20. Tablet Market India 9.6% 9.4% iBaI| is the most sold Tablet in India in Q4 2014 3-7% 43.8% Source: www. idc. com
21. Image Source:
22. App Downloads: Top 10 Nations s“«: ;' 18% 10% 8% 7% 6% USA China Indonesia India South Korea 3% 3% 3% Malaysia Phillipines France Russia Turkey Source: |nMobi - The State of Mobile Downloads, 2014 Image Source: www. e-digitalsignaturecom
23. Share of App Downloads by Category 8 Artsand 8‘ Technology and Computig 3:1
24. Mobile Communication: India 1:, Photo Sharing Top 5 reasons for using messaging apps? ‘ 1 /15, . '*‘. ;A 3* Staying in touch : ‘ Group Messaging Cost 13 Emoticons P! *:‘l<. .%. *lIi<1,3q-. l*: % oi «. ;1p_i_i I. _.Isn: ;i: .;le 44% 19% I 7% 10% 10% I /1 g F51 1. W) J IVI | /I Messaging Social Voice Emails Sms/ Mms Apps Networking Calls source: Inmobi
25. Top App Downloads on Playstore Messenger 6 Instagram Hotstgr 7 Mobile Recharge Facebook 8 Clean Master Pandora Radio 9 Candy Crush Fnpkorr 10 Crossyroad Apps Dropped off from previous Snapshot edition (Jan '15) Snapdeal, UC Browser, MX Player, Gaana, Truecaller
26. Top App Downloads on IOS -I xv Messenger 6 Snapchat Focebook 7 Fast & Furious: Legacy I YouTube 8 Google Maps Instagram 9 “U065 U Pandora Radio ‘I0 @ Wh°i5APP Apps Dropped off from previous Snapshot edition (Jan '15) Truecaller. Google Maps, Skype
27. Top Indian Apps by Category merge News 1 Travel _ Hipkans - Newshunt - Makemytrip _ Poyim - The Iimes of India - Cleartrip _ Snopdeal — Hindi News by Navbharat Times — IRCTC Connect - Quikr - Govt job search Sarkari Naukri - Goibibo _ OLX - ABP Live News — Indian Train Status Image Source: www. ebaghigh. cet
28. Image Source: www news filetfppo com]
29. Top Global Websites by Traffic n (30 gle u , ’r‘. .’. l,'. *1.l. '.Z. F.‘il. .;. '.. ;’, § E facebook. ﬂ amazoncom El Youfﬂﬂ E] II Baiﬁee E B YAHOO! IE i. —§i.7l‘Z. ,.@
30. Top Indian Websites by Traffic a facebook. II Youmﬁ E YAHOO. ’
31. Top 5 Websites by Category: India 3*; : £9 3 Social Media E—Commerce Travel Banks — Facebook — Flipkart — IRCTC — HDFC — Twitter — Amazon — Makemytrip - ICICI — Linkedln — Snapdeal — Indian Railways — SBI — Tumblr — Quikr — Tripadvisor — Axis — Slideshare - Jabong - Cleartrip - Citibank image Source: www. buenoagency. com
32. Image Source: www. cdr11.tr'u1cdn. comI
33. Social Media Stats India
34. Facebook India: Insights Mobile Usage SmartPhone Usage Tablet Usage Top 5 Industries on Facebook by Fans 104,499,631 81,408,133 59,282,1 51 Electronics Auto FMCG Food 57,046,1 25 55,265,1 1 2 Beauty Ecommerce Image Source: www. of1icesnapshots. com
35. Linkedln India: Numbers by hierarchy 272 K Director, Owner Partner Manager, Sr Manager Entry Level, Trainee Image Source: www. negociofeminino. com.
36. Twitter India: Insights M visit Twitter at least once a day 4,» use mobile to access Twitter e 64% use Twitter to follow brands 4 use Twitter while shopping is use Twitter to discover new brand
37. Image Source: www.1or1egoinofsand. biogspot. oom
38. Indian eCommerce Scenario Indian Digital Comerce Industry 81,525 or up ‘- Online Travel 53% Y-o-Y from 2013 Online Non Travel 24,056 Cr 4,508 Cr 896 Cr 2,025 Cr E-Tailing Financial Matrimony 8. Other Services Classifieds Services Source: IMRB I-Cube 2014, All India Btimates. December 2014
39. Indian eCommerce Scenario n'_. 41% l 4% 20% 25% Mobiles & mobile Consumer Apparels, footwear Others phone accessories Durables & personal items ’ x " if’ 2 ‘Z / ' A‘ Z ~: f/ V ‘r i if 4’ ‘*2 45% 1; 219; ‘*~ 15%; “~~‘ 10% ~‘ 8% Cash On Delivery Debit Card Credit Card lntemet Banking Mobile Wallet
40. Image Source: wwwslwtupcollective-com
41. Video Consumption Details: India E G C9 Video Audience Videos lime spent by viewer Million Billion Minutes 59 3.7 414
42. Total Ad Spending: 2014 Total Media Ad Spends Digital Ad Spends Mobile Internet Ad Spends India's * India's * India's * Rank Rank Rank
43. Twitter and EPL Fan Support L V‘, 11;. _ '5«3Z, 26.6% 23.02% 20.04% 1 6.68% 6.1 1% Manchester Arsenal Liverpool Chelsea Manchester United City 21 9% I USA /
44. Sources - www. idc. com - www. trai. com - www. intemetlivestats. com - www. imrb. com - www. kpmg. com - www. delliote . com - www. twiter. com/ blogs - www. facebook. com - www. linkedin. com - www. iamai. in/ - wvvw. inmobi. com - www. emarketer. com - www. statista. coml - www. simpIymeasured. com - wvvw. speedtest. net/ - wvvw. alexa. com - www. google. com/ blogs - wvvw. ﬂaticon. com/ - www. freepik. com/ - www. appannie. com/
45. Other Resources Snapshot of Digital India The Good, The Bad & The Ugly January 2015 TYPES oi INFOGRAPHICS 7 Types of lnfographics
46. Get in Touch wvvw. ethinos. com + 91 -022-401 57652 I I11 info@ethinos. com www. twitter. com/ Ethinos www. |inkedin. com/ compa ny/ ethinos—digitaI—marketing www. facebook. com/ Ethinosdigital www. s|ideshare. net/ Ethinos www. instagram. com/ EthinosDigitaI

The world

Thursday, May 7, 2015

#Internet-Snapshot of Digital India - May 2015

Snapshot of Digital India - May 2015

Transcript