Copywriting, Conversion and Your Customer's Comfort Zone

You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion. This presentation connects the dots between the words you write and the engagement it may or may not achieve. You’ll understand how to put prospects in their comfort zone and “ease” them into doing business with your brand. www.feldmancreative.com

Published in: Marketing, Business

Copywriting, Conversion and Your Customer's Comfort Zone from Barry Feldman

Transcript

• 1. Copy, Conversion and Your Customer’s Comfort Zone
• 2. How are you feeling?
• 3. Discomfort is the mother of all conversion killers.
• 4. The chief conversion officer: the copywriter.
• 5. Is conversion the right word?
• 6. Do we really change people?
• 7. Appealing to a desire that already exists.
• 8. You need to get your customer to 
 agree this is the time and place to take action.
• 9. You need to get your customer into a comfort zone.
• 10. When readers don’t feel good, they’re gone.
• 11. Confusion Distraction Apathy Boredom Friction Lack of trust Mystery onfusion istraction pathy oredom riction ackoftrust ystery Confusion Distraction Apathy Boredom Friction Lack of trust Mystery Common Causes of Discomfort
• 12. Confusion Distraction Apathy Boredom Friction Lack of trust Mystery onfusion istraction pathy oredom riction ackoftrust ystery Confusion Distraction Apathy Boredom Friction Lack of trust Mystery Common Causes of Discomfort
• 13. The key to overcoming confusion is clarity.
• 14. Write a clear headline.
• 15. We have a disconnect Twitter ad Landing page
• 16. A clear connection Twitter ad Landing page