How to Create a Culture of Innovation

Innovation is a continual process of invention, reinvention, and discovery, and for this reason leaders must always set their sights on long-term goals. Here's 8 ways to bring this understanding to your company culture.

Published in: Leadership & Management

How to Create a Culture of Innovation from Faisal Hoque

Transcript

• 1. by  Faisal  Hoque founder  of HOW TO CREATE A CULTURE OF INNOVATION “An  innova1ve  culture   begins  with  accep1ng   that  the  world  really  has   changed  and  being  open   to  more  changes  to   come.” [Cover  image:  Flickr  user  Jameel  Winter]
• 2. •  It’s important to understand that sustained innovation is a journey, not a destination. •  Discipline and innovation are not opposites, but complements. •  Successful organizations manage innovation from concept to commercialization.
• 3. LISTEN “Members  of  an   organiza1on’s  internal  and   external  community  oDen   have  tremendous  insights   and  ideas  that  lead  to  new   innova1ons.” 1
• 4. UNDERSTAND “Who  your  actual  and   poten1al  customers  are,  what   they  want  and  need,  what   they  will  need,  and  why  those   needs  have  not  yet  been   met.” 2
• 5. ORGANIZE “Organize  the  resources   and  investments  needed   to  address  the  problem.” 3
• 6. CREATE “Create  an  environment  and   capability  for  innova1on  by  giving   the  team  the  ability  to  fail.” 4
• 7. EXPERIMENT “Experiment  and  learn  from   failure.  Conduct  many   experiments  in  parallel.” 5
• 8. LISTEN AGAIN “Listen  to  what  could  go   wrong,  but  don’t  let  the   devil’s  advocate  take  control.” 6
• 9. DESIGN “Design  the  concepts  to   address  customer-­‐centric   values  like  cost,  intui1ve  use,   ease  of  change,  and  sense  of   enhancement.” 7
• 10. IMPLEMENT “Implement  the  final  go/no-­‐go   decision.  Consolidate  or  eliminate   compe1ng  alterna1ves  to  a   manageable  number.” 8
• 11. About Me Founder  of  Shadoka  and  other   companies.  Shadoka  enables   entrepreneurship,  growth,  and  social   impact.   Formerly  of  GE  and  other  global  brands.   Author  of  several  books,  including   Everything  Connects  –  How  to  Transform   and  Lead  in  the  Age  of  Crea<vity,   Innova<on  and  Sustainability  (McGraw   Hill,  Spring  2014)  and   Survive  to  Thrive  –  27  Prac<ces  of   Resilient  Entrepreneurs,  Innovators,  And   Leaders  (Mo1va1onal  Press,  2015). Follow  me  @faisal_hoque. faisalhoque.com  |  shadoka.com